Offer summary

Qualifications:

Minimum of 5 years of hands-on experience in digital marketing channels such as paid search, social media, and SEO., Strong analytical skills to interpret marketing performance data and provide actionable insights., Excellent written and verbal communication skills for presenting findings to senior stakeholders., Proficiency in relevant marketing tools and platforms like Google Ads and Salesforce..

Key responsabilities:

Assess and optimize various digital marketing strategies including paid search and social media.

Provide actionable insights and recommendations to enhance marketing performance and alignment with business objectives.

Collaborate with client teams to gather insights and validate findings for marketing strategies.

Prepare high-quality presentations and reports that articulate findings, risks, and recommendations to clients.

Job description

Join Palladium Digital’s Associate Network!

We are thrilled to re-launch the Palladium Associate Network, an initiative that seeks to assemble a remarkable team of digital associates and contractors who are at the forefront of their fields. We are in search of the best-of-breed professionals who are ready to contribute their expertise to drive forward transformation and create exceptional value for our top-tier private equity clients and their portfolios.

The Opportunity

Palladium work across the entire deal cycle, from identifying digital opportunities and risks in due diligence to extracting value through the development of new digital products and services. We help businesses reach their full potential through the digital transformation of their processes, business models, and ways of working.

We cover multiple sectors including eCommerce and Retail, Financial Services, Transport and Logistics, Manufacturing, Leisure & Travel, Health, Technology and SaaS, FMCG and Education.

With offices in London, Oxford, New York, and Dubai we have a global presence with a remote-first work-environment.

Palladium’s advancements in digital due diligence and digital transformation have been recognised by the private equity community, as the company has received numerous prestigious awards.

The Role

Channel Expertise: Leverage deep practical experience in one or more digital marketing channels to provide a view on target businesses’ maturity and capability, such as:

Paid Search: Assess and optimise paid search advertising strategies (Google, Bing).
Social: Assess and optimise social (organic + paid) marketing strategies (Meta, TikTok, LinkedIn, Pinterest) and influencers.
Programmatic: Assess and optimise programmatic advertising strategies.
Organic Search: Assess and optimise technical SEO, keyword, on-page and off-page (backlinks) strategies.
Brand Marketing: Evaluate brand positioning, creative strategies, and campaign effectiveness.
Email and CRM: Analyse customer relationship management strategies, email marketing performance, and lifecycle marketing initiatives.

Performance Analysis: Review and assess the effectiveness of marketing strategies, campaigns, and tools, identifying areas for improvement, achievability of plan and opportunities for growth (i.e. headroom, ROI on investment).
Strategic Recommendations: Provide actionable insights and recommendations to enhance marketing performance, scalability, and alignment with business objectives.
Stakeholder Engagement: Collaborate with client teams, including marketing leadership, to gather insights and validate findings.
Market and Competitor Analysis: Conduct research into market trends, strategies from adjacent sectors or competitors, and emerging tools or platforms relevant to the specific marketing channel(s).
Prepare Deliverables: Feed directly into concise, high-quality presentations and reports that clearly articulate findings, risks, and recommendations to end clients.

Requirements

Specialist Expertise: Minimum of 5 years of hands-on experience in one or more digital marketing channels (e.g., paid search, social, programmatic, SEO, brand marketing, email and CRM). Practical, in-depth knowledge of tools, platforms, and best practices within the chosen area(s) is essential.
Performance-Driven Mindset: Proven ability to analyse and optimise marketing strategies to drive measurable results.
Commercial Awareness: Understanding of how marketing strategies impact broader business objectives, including customer acquisition, retention, and ROI.
Analytical Skills: Strong ability to interpret marketing performance data and translate it into actionable insights.
Communication Excellence: Strong written and verbal communication skills, with the ability to present findings clearly and persuasively to senior stakeholders.
Client-Facing Skills: Professional demeanor with the ability to build strong relationships with clients and stakeholders, instilling confidence and trust.
Attention to Detail: High attention to detail, with a proactive mindset and the ability to deliver high-quality work under tight deadlines.
Diligence Experience (Nice to Have): Experience contributing to marketing due diligence processes for private equity clients is desirable but not essential.
Tools Proficiency: Advanced proficiency in relevant marketing tools and platforms (e.g., Google Ads, Meta Ads Manager, Salesforce, HubSpot, Adobe Creative Suite, etc.).