Marketing Coordinator, Content & Growth

Overview

We are seeking a highly skilled and experienced Content Marketing & Growth Marketer to join our team at Foursixty, a web application specializing in shoppable Instagram, TikTok, UGC, and more. We are an innovative company on a mission to grow, and we are seeking a talented individual to lead our marketing efforts across various digital channels. In this role, you’ll have the opportunity to shape and execute strategies that will drive brand visibility, increase customer acquisition, and foster meaningful partnerships. If you’re someone who thrives at the intersection of creative content and data-driven growth tactics, we want to hear from you!

About the Role

As the Content Marketing & Growth Marketer, you will be responsible for a wide range of marketing functions, from content creation to SEO and link-building efforts. This is a hands-on role where you’ll drive strategy and execution. You’ll craft compelling content that resonates with our target audience, optimize it for search engines, and establish partnerships to expand our reach. Additionally, you’ll take ownership of growth marketing campaigns to generate leads, nurture customer relationships, and enhance conversion rates. The ideal candidate is a self-starter with a holistic understanding of content marketing, SEO, and growth strategies, capable of scaling marketing efforts in a fast-paced environment.

Key Responsibilities Content Marketing

• Develop and execute content strategies that align with business objectives and engage target audiences.
• Write, edit, and publish content (blogs, case studies, white papers, email newsletters, etc.) to enhance brand visibility and SEO rankings.
• Analyze content performance and iterate on strategy to increase organic reach and engagement.

SEO & Link Building

• Conduct keyword research to identify opportunities for improving organic search performance.
• Build and execute link-building strategies to enhance domain authority and page rankings.
• Optimize website content for SEO, ensuring all content follows best practices (meta tags, headers, etc.).
• Perform SEO audits and suggest improvements to the website structure, content, and off-site strategies.

Partnerships & Collaborations

• Identify and develop partnerships with influencers, brands, and other relevant platforms to amplify content reach.
• Collaborate on co-marketing campaigns, guest blogging, and podcast appearances to extend our audience.
• Cultivate long-term relationships with partners to create mutually beneficial opportunities for growth.

Growth Marketing

• Develop innovative marketing campaigns to acquire and retain customers through multiple digital channels (SEO, email marketing, social media, etc.).
• Use data analytics to identify and leverage growth opportunities.
• Implement A/B tests to continuously improve campaign performance and customer conversion rates.

Social Media Marketing

• Plan, create, and schedule social media posts that drive engagement and brand awareness.
• Develop and manage paid social campaigns to increase traffic and lead generation.
• Monitor social media performance metrics and adjust strategies as needed.

Requirements

• Proven experience in content marketing, SEO, link building, and growth marketing.
• Strong writing and communication skills, with the ability to create compelling, SEO-friendly content.
• Deep understanding of digital marketing tools (Google Analytics, SEMrush, Moz, etc.).
• Experience with social media platforms and marketing automation tools.
• Data-driven mindset with the ability to analyze and use insights to optimize strategies.
• Strong project management skills to handle multiple initiatives simultaneously.
• Team player with excellent collaboration and interpersonal skills.

Preferred Qualifications

• Experience with partnerships and influencer marketing.
• Knowledge of conversion rate optimization (CRO) tactics.
• Experience with A/B testing and data analytics.
• Familiarity with email marketing and automation tools like Mailchimp or Klaviyo.

Why Choose Foursixty?

At Foursixty, we believe in openness, flexibility and that innovative ideas can come from anywhere. As a company, we fully embrace a growth mindset through active listening, agile problem-solving, and empathetic decision-making.

We're part of the Tiny family and our customers love us (but don't just take our word for it!).

If you're the type of person who seeks out new challenges, wants to work with some of the best people in the SaaS ecommerce space, and wants to make a meaningful impact on a growing company, this is for you!

At Foursixty, we are committed to building a diverse and inclusive space where people are free to be their whole and authentic selves. If you are excited about this role but your previous experience does not align with every qualification, we encourage you to apply anyways. You might be a fit for this or one of our other opportunities.