Marketing Communications Manager

Are you passionate about developing a deep understanding of your target audience and helping healthcare providers better serve their patients and achieve their business goals? Are you great at juggling multiple projects at once and have an exceptional attention to detail? Do you have a talent for distilling down complex information into clear and concise written communications?

The Lactation Network is looking for a Marketing Communications Manager to help more families get access to insurance-covered lactation care through supporting our growing network of International Board Certified Lactation Consultants (IBCLCs). Reporting into our Director of IBCLC Marketing, this role will develop a deep understanding of this unique audience, help create programming to support LCs in their business goals, support the execution of clear and consistent communications with the network and use data and analytics to track and measure efficacy of various initiatives. We’re seeking someone passionate about improving the healthcare landscape with a deep respect for audience insights and the ability to juggle multiple projects simultaneously.

We are a small, tight-knit, purpose-driven organization with big growth goals in 2025 and beyond. We don’t have all the answers and we don’t expect you to, either. We do expect you to be curious, hardworking, and striving to be your best self.

Breakdown of the role

• Support for marketing communications (60%). Serve as the audience expert on standard communications going out to our network. Partner with cross-functional teams to develop a communication strategy. Develop communications with stakeholder alignment and support that adhere to our high standards of communication for this audience and deliver clear, insightful, and actionable messages to the audience.
• Virtual and live event support (30%). You’ll help with logistical and strategic support of in-person and virtual events ranging in-scale from ten attendees to 500+ attendees. Help plan and execute smaller and larger events with branding and administrative support ensuring high standards of brand excellence are met in execution and experience of events of all size.
• Insights and analytics (10%). Support the analysis of audience pulse surveys to surface notable findings and insights to cross-functional partners. Develop reporting processes to regularly track impact of Marketing efforts and deliver results and recommendations based on findings to relevant stakeholders.

What you’ll do

• Develop communication outlines and recommendations to share complex information with LC audience (including product release information, policy updates, compliance requests, etc.)
• Partner with cross-functional teams to surface audience needs and appropriately communicate business updates to LC network
• Distill down sometimes complex topics from cross-functional partners into easily understandable and actionable items for our LC audience
• Monitor, analyze, and report on key marketing metrics to measure success and optimize initiatives.
• Support the logistics and details of larger in-person events in partnership with our event agency and smaller TLN-led workshops and regional events as well as virtual events over Zoom and in digital communities
• Develop in partnership with creative teams' materials to support the sell-in process for event sponsors

What we expect from you

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• 3-5 years of experience in marketing communications, ideally with B2B experience
• Excellent written and verbal communication skills, demonstrable ability to distill complex topics into easy-to-understand written communications
• You’ve worked in healthcare with an understanding of care delivery, healthcare regulations (e.g., HIPAA) and payer/provider models
• Experience with data analysis and visualization, ability to distill data into insights, and comfort in presenting those insights to others
• A passion for your target consumer and a desire to understand who they are and what drives them
• Ability to work cross-functionally and manage multiple projects simultaneously
• An ability to navigate ambiguity, proactively identify opportunities for improvement, and initiative to suggest structured and thoughtful solutions
• Set high standards for execution and is extremely detail-oriented, curious, and eager to tackle new challenges
• An ownership mentality, taking the initiative to identify and address potential roadblocks early to keep tasks on track
• A passion for Marketing and using insights and deep audience understanding to drive strategy

What you can expect from us

• Unlimited PTO. We work hard. We’re passionate about what we’re building together. We also have lives outside work.
• Healthcare benefits. Medical plus voluntary vision, dental. (We are a healthcare company, after all.)
• 401(k) with 4% employer match. We’re planning for the future—and we want to help you do the same.
• Remote-first culture. We are a distributed, remote-first team. We also like spending time together in our Chicago office and have a flexible in-office culture for those who wish to return to work in-person.
• Mindfulness and Meditation App. You’ll have complimentary access to the leading app for meditations, sleep stories, and other wellness resources.
• Recharge. We have one designated “no meeting day” each week so you can take a break from videoconferencing and have some quiet time to focus.
• Professional development. We invest in our team by offering every employee access to a professional development budget.
• Competitive compensation. We’re looking for top talent.
• A growth environment. The sky’s the limit.

The salary range for this position is $110,250 - $165,250.

About The Lactation Network

The Lactation Network is setting a new standard for parents and lactation consultants alike. At TLN, our movement goes beyond any single outlet or tool. We activate education, connection, and advocacy to foster the new network of inclusive care between parents and IBCLCs; the network where every caregiver has the resources to thrive. TLN is powered by the largest network of IBCLCs in the country. Together, we are here to make sure families get the expert insurance covered lactation care that they deserve.

The Lactation Network is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.