Description
Reporting to and working with the Associate Director, Marketing, the Product Marketing Manager helps to lead the marketing efforts around promoting the various solutions we offer and the entire Spok value proposition. He/she makes sure marketing strategy and product strategy stay in sync and helps to ensure marketing is supporting product targets for brand awareness, demand generation, content development, and overall sales support. The ideal candidate MUST have healthcare and/or healthcare IT experience in clinical workflows and technology.
Essential Duties and Responsibilities:
> Work closely with the product management team to understand product roadmap, value proposition, and competitive position in the market
> Create comprehensive product marketing plans to help launch new solutions and new releases to the marketplace
> Create comprehensive product marketing plans to help promote upgrades and add-on solutions to customers
> Develop and execute product marketing strategies focused on clinical workflows, highlighting solutions that enhance efficiency, communication, and patient outcomes.
> Closely track product line release schedules and manage product marketing plan schedule to drive completion of selected deliverables as committed
> Collaborate with the entire marketing team to make sure the product positioning and messaging is consistent and the Spok brand is the strongest in our space
> Collaborate with the Product team and other internal and external stakeholders to equip the sales force with compelling product materials (such as videos, brochures, presentations, case studies/eBooks) and ensure the content is continuously maintained and reflects the current state of all products and solutions
> Develop and deliver compelling customer presentations related to the Spok product portfolio
> Collaborate on web, social media, email, paid advertising, and countless platforms that not only promote the brand but also drive leads
> Work with marketing and product teams on product-related media outreach, press releases, analyst relations and customer focus groups – including user groups
> Assist with planning and implementation of the virtual annual customer conference·
> Maintain and share continuous monitoring of competitors’ announcements and activities
Required Skills and Experience:
> Bachelor’s degree and 5+ years of Product Marketing and/or Product Management related experience
> Hospital and/or Healthcare Information Technology (a must)
> Experience with Sales and Marketing automation tools (e.g., Salesforce and HubSpot)
> B2B marketing
> Experience and understanding of healthcare and/or hospital clinical workflows and their integration into product marketing strategies
> Excellent writing and presentation skills (Healthcare related writing samples will be required as part of the selection process).
Spok, Inc., a wholly owned subsidiary of Spok Holdings, Inc. (NASDAQ: SPOK), headquartered in Plano, Texas is proud to be a global leader in healthcare communications. We deliver clinical information to care teams when and where it matters most to improve patient outcomes. Top hospitals rely on the Spok Care Connect® platform to enhance workflows for clinicians and support administrative compliance. Our customers send over 70 million messages each month through their Spok® solutions. Spok enables smarter, faster clinical communication.
Spok is a trademark of Spok Holdings, Inc. Spok Mobile and Spok Care Connect are trademarks of Spok, Inc.
At Spok, Inc., we provide equal opportunity to all employees and applicants without regard to race, color, creed, religion, national origin, gender, sexual orientation, age, gender identity, genetic information, disability, protected veteran status, marital status, membership or activity in a local human rights commission, status with regard to public assistance or any other protected status or characteristic. Should you have a disability and need assistance or accommodation in the application process, contact Human Resources at 1-800-852-8935
