Product Marketing Manager

Product Marketing Manager

BASIC INFORMATION

Job title

Product Marketing Manager

Department

Marketing

Reports to

CMO

RESPONSIBILITIES AND REQUIREMENTS

1. Scope of tasks

As the Product Marketing Manager at XTM, you will drive the go-to-market strategy through crafting compelling messaging and storytelling, executing campaigns with a customer-first mentality, and positioning us as industry leaders with targeted buyers and influencers. You’ll utilise the talent within cross-functional teams and synthesise ideas that arise in an uncomplicated and impactful way. 

We are a Private Equity backed Organisation with the opportunity of M&As, so the ideal candidate needs to be someone with a thirst to learn and develop, ready to grow and influence the impact of Product Marketing across a portfolio product set by expanding Customer Marketing and Analyst Relations.

Strategy and Expertise

• Go to market – Define use cases, product messaging and positioning, value propositions, and customer profiles to showcase the value of the XTM portfolio.
• Become a subject matter expert in Translation Management software with an in-depth understanding of the market and products, including overall value proposition, features, functionality and the verticals and use cases in which they are relevant.
• Develop and execute comprehensive go-to-market strategies for new SaaS products, ensuring alignment with business goals and market trends.
• Conduct market research to stay informed about industry trends, competitive landscape, and customer needs.

Digital

• Plan and execute digital marketing campaigns to generate awareness, drive demand, and acquire new customers.

Demand Generation & Sales

• Develop tools and training to support the full sales cycle, including product demos, sales training, reference architectures, and competitive intelligence to the field.
• Deliver key messages that enable our marketing team to execute high-quality digital and event-based campaigns and programs. Work closely with our demand generation teams to drive pipeline for the sales organisation

Communication and Storytelling

• Drive the core message and strategy for customer-facing materials
• Lead the creation of marketing collateral, including product sheets, case studies, whitepapers, and other materials to support the sales process using customer-friendly and accessible language
• Thought leadership – Represent XTM at speaking engagements, customer conferences, and in presentations to partner sales teams to build awareness for XTM.
• Craft compelling product messaging and positioning that addresses the needs and solutions of our customers.
• Create differentiated value propositions and communicate the value of our product by addressing the needs of our customers without using jargon
• Leverage various channels such as social media, email marketing, and content marketing to reach target audiences.

Cross functional Relationships

• Engage with all levels of the Organisation to understand pain points and opportunities (including C-suite).
• Collaborate with design and content teams to ensure consistency in branding and messaging.
• Partner closely with product management to ensure we are delivering on end to end scenarios that meet customer needs and to execute world-class product and feature launches.
• Provide sales teams with the tools and resources they need to effectively communicate the value proposition and features of our SaaS products.
• Develop and deliver product training and host thought leadership sessions for internal teams and external partners.

2. Requirements

• 5+ years of product marketing, solutions marketing or product management experience at an enterprise-focused software or SaaS company, preferably at a growth stage.
• Partner Marketing experience is desired (but not essential)
• Exceptional written and verbal communication and presentation skills; as well as strong messaging skills.
• Proven track record of marketing to highly technical audiences.
• Experience in taking a product from conceptualization through to launch in collaboration with other departments
• Proven ability to think strategically, prioritise, problem solve and execute independently.
• Project management skills to manage multiple priorities in a dynamic environment.
• People Management experience is a plus.
• Experience with marketing automation and CRM systems, including sending emails. HubSpot experience is a plus.
• Bachelor's degree in Marketing, Business, or a related field.
• Some travel as required, including 1/x month travel into London for team meetings (Where possible, the Organisation aims to give employees 5 working days’ notice to arrange travel and prepare arrangements for any dependents or private commitments they may have)