Manager, Customer Marketing

Who we are. 

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

What you’ll do & how you’ll make your mark:

• Lead the strategy and execution of customer lifecycle marketing, crafting data-driven journeys that drive engagement, retention, and loyalty for domain-led and website builder customers.

• Own the end-to-end customer experience, optimizing touchpoints from onboarding to cross-sell/upsell opportunities, ensuring seamless transitions between different stages of the journey.

• Utilize segmentation, personalization, and behavioral insights to deliver highly targeted and impactful campaigns.

• Collaborate closely with product, sales, and operations teams to align customer communications with business goals and optimize messaging across channels (email, in-app, SMS).

• Leverage customer insights, NPS scores, and customer feedback to continuously improve the customer experience and increase lifetime value.

• ·Develop reporting and performance metrics to track the success of customer journey initiatives and implement improvements based on data-driven insights.

Who you are & what you’ll need to succeed:

• 4+ years in customer marketing, lifecycle marketing, or retention marketing.

• Proven ability to drive customer engagement and retention strategies using segmentation and personalized marketing.

• Hands-on experience with marketing automation tools like Salesforce Marketing Cloud, with a strong understanding of email, SMS, and in-app messaging.

• Ability to analyze data and optimize campaigns for maximum impact, with strong project management skills.

• Excellent collaboration skills and the ability to influence cross-functional teams, working towards a unified customer experience.

• Strong communication skills, with a passion for understanding customer behavior and delivering value-driven solutions.

Why you’ll love us.

• We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid or work-from-the-office environment.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion.

• We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.