Offer summary
Qualifications:
10+ years of marketing team leadership experience, Experience in mobile service marketing, Ability to quantify and manage marketing performance, Experience designing marketing strategies for customer purchase journeys, Proficiency in various marketing fields including brand, performance, content, and viral marketing.
Key responsabilities:
- Establish and lead flexible performance marketing strategies
- Set annual/monthly budgets and KPIs for performance marketing
- Analyze ad performance based on data-driven campaigns
- Develop integrated marketing plans to communicate brand/product value
- Plan and lead digital-centric marketing campaigns