Social Media Marketing Manager

• Social Media Strategy & Management:
  Develop and execute a comprehensive social media strategy across platforms like Facebook, Instagram, LinkedIn, X/Twitter, and Reddit to build brand awareness, engagement, and growth.
• YouTube Advertising:
  Lead YouTube advertising strategy, including campaign setup, targeting, budget management, creative development, and performance analysis.
• Content Planning & Creation:
  Collaborate with the content and design teams to plan and create engaging social media content (text, image, video, polls, etc.) that aligns with brand messaging and campaign goals.
• Performance Monitoring & Reporting:
  Track and analyze key metrics across social channels and YouTube ads (e.g., engagement, reach, impressions, CTR, conversions). Provide detailed reports with insights and recommendations to improve performance.
• Audience Growth & Engagement:
  Grow and nurture our social media communities by actively engaging with followers, addressing comments, and responding to messages.
• Cross-Channel Integration:
  Work closely with other digital marketing channels (SEO, PPC, email marketing) to ensure cohesive and integrated campaigns across all touchpoints.
• Trend Analysis & Innovation:
  Stay up to date with social media trends, algorithm changes, new tools, and YouTube advertising innovations to ensure our strategies are always cutting-edge.

• 7+ years of experience in social media marketing and YouTube ad management.
• Proven success in creating and managing large-scale social media and video ad campaigns with measurable results.
• Extensive experience in YouTube advertising—including video ad formats (in-stream, discovery), audience targeting, and A/B testing.
• Strong knowledge of ad platforms, including Facebook Ads Manager, LinkedIn Ads, Twitter Ads, and TikTok Ads.
• Expertise in social media analytics tools (e.g., Google Analytics, Sprout Social) and YouTube ad performance metrics.
• Hands-on experience in budget management for paid social and video ads.
• Exceptional project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
• Creative mindset with the ability to develop compelling content strategies that engage users.
• Excellent communication and collaboration skills.

Other essential requirements of this role require: 

• May sit for prolonged periods of time 

• Requires significant use of personal computer, phone and general office equipment. 

• The use of various types of vision, including but not limited to close vision, distance vision, and color differentiation. 

• Communication: Must be able to effectively communicate with team members, managers, and candidates via phone, video conferencing (i.e., teams, zoom), email, and messaging platforms. This includes clear verbal and written communication. 

• Visual Acuity: Must have the ability to view and interpret data on a computer screen and review electronic documents for extended periods. 

• Manual Dexterity: Must be able to use a computer keyboard, mouse, and other office equipment efficiently to perform tasks such as typing, data entry, and document management. 

• Mobility: While the role is primarily sedentary, the individual must be able to navigate a remote work environment and may need to attend occasional in-person meetings or events, depending on company needs. 

Reasonable accommodations can be made to enable individuals with disabilities to perform the job. 

Environmental and Travel Requirements:  

• Remote Work Environment: Must have a dedicated, quiet, and distraction-free workspace at home with reliable internet access to perform job duties effectively. The work environment should allow for confidential conversations and the secure handling of sensitive information. 

• Travel: Occasional travel may be required for team meetings, training sessions, or company events. Reasonable accommodations can be provided as needed. 

• We believe in being transparent about our process to ensure candidates know what to expect and can prepare accordingly.
• The application process typically involves applying with a detailed screening process, a skills assessment, three interviews, a background check, reference check, followed by an offer.

• Competitive Base Salary: $99,800 - $149,700 based on experience and location.

• 401k Match: Match 200% of contributions up to the first 5% of salary, resulting in a total potential match of 10%, with no cap.
• Medical, Dental, and Vision Coverage: Patch My PC covers 99% of these premiums for both the team member and all dependents.
• Other Benefits: FSA/HSA, three months paid parental leave, three weeks PTO, three days volunteer leave, charitable donation matching, tuition reimbursement, gym membership, internet stipend, pet insurance, and more.
• Disclaimer: Benefits are subject to change