Head of Growth Marketing

About LOVB (League One Volleyball):

League One Volleyball (LOVB, pronounced “love”) is reimagining the sport of volleyball. Launched in 2019, our company is a mission-led sports performance, development and professional league that seeks to empower new generations of women athletes.

It is a groundbreaking time for volleyball in the US with our historic triple Olympic Gold medals in Women's Indoor, Beach and Sitting Volleyball. Volleyball is already the #1 most played girls' youth team sport. There are 38M current and former players today. Of major sports, it's the only one that is women-first (~90% of players are women). But the volleyball market

has been almost entirely missed by traditional sports investors, brands, and media.

LOVB is capturing this opportunity. Today, we have created the largest youth club business in the country and are creating the next major American sports league. This community-up approach will drive participation and fandom, while enabling greater empowerment for girls and young women living this amazing sport. In this role, you will join a mission-driven, roll-up-your-sleeves team of innovators and builders who have come together to change the paradigm of professional volleyball and women’s sport

The Role:

As the Head of Growth Marketing for LOVB Pro, you will lead our marketing efforts to drive fan acquisition, retention, and engagement. You will develop and execute innovative marketing strategies that leverage data analytics, digital platforms, and creative campaigns to grow our audience and maximize revenue streams. This role requires a forward-thinking leader who can collaborate with various departments to enhance our brand presence and fan loyalty in support of LOVB Pro and our six teams.

Key Responsibilities:

• Strategic Planning: Develop and implement a comprehensive growth marketing strategy that aligns with LOVB’s overall goals and objectives to activate, engage, and retain customer base.
• Data-Driven Insights: Utilize analytics to identify growth opportunities, monitor campaign performance, and adjust strategies accordingly.
• Fan Acquisition: Design and execute targeted campaigns to attract new fans, leveraging digital marketing, social media, email marketing, and partnerships. Establish cross-channel media strategy and effective go-to-market tactics across paid channels.
• Retention & Engagement: Create initiatives aimed at increasing fan loyalty and engagement, including loyalty programs, exclusive content, and event experiences.
• Cross-Department Collaboration: Work closely with partnerships, product, community relations and product teams to ensure cohesive messaging and maximize marketing and product efforts.
• Budget Management: Oversee the marketing budget, ensuring effective allocation of resources for maximum ROI.
• Trend Analysis: Stay up to date on industry trends, competitor strategies, and emerging technologies to keep our marketing efforts ahead of the curve.
  
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 7+ years of experience in marketing, with a focus on growth and digital strategies
• 2+ years of sports industry experience
• Proven track record of driving customer acquisition and engagement through innovative marketing campaigns.
• Strong analytical skills, with experience using data to inform decision-making and optimize marketing strategies.
• Excellent leadership and team management abilities, with a collaborative and inspiring approach.
• Exceptional communication skills, both written and verbal, with the ability to craft compelling narratives.
• Proficiency in marketing tools and platforms, including CRM systems, email marketing, social media, and analytics tools.
• Must be a team player with a strong fan focus.
• Must be able to work a flexible schedule including nights and weekends as required
  
  
  

Personal attributes

• Enjoy and thrive working in a busy and dynamic environment.
• Start-up mentality, and ability to think on your feet and handle competing priorities.
• Solutions-oriented knowing when to escalate potential issues and challenges.
• A collaborator with excellent communication skills.
• A clear and friendly communication style with strong listening skills, both written and verbal.
• Must be positive, proactive, think outside the box, and an organized team player.
• A deep passion for women's sports and female empowerment.
• Highly energetic and scrappy approach and a strong willingness to roll up the sleeves and bias towards action.
  
  
  

Location:

• Remote role, with preference for Atlanta, Austin, Salt Lake, Houston, Omaha or Madison, WI
• Reports to the SVP of Marketing & Communications, who is based in the San Francisco Bay Area.
  
  
  

Compensation & Benefits:

Working with the world's best volleyball company isn't enough? Seriously though, we offer a truly competitive compensation package plus choices with medical, dental and vision coverage, as well as flexible spending accounts, life insurance and 401(k). And to top it off: remote, flexible work with unlimited time off.

The annual base salary for this role is $90,000-$110,000, plus our comprehensive benefits package. Actual compensation to the successful candidate may vary from posted hiring range based on work experience, education and/or skill level, among other things.