Bringing the offline to online – digitizing retail and restaurants rewards and e-commerce
ZAP is the leading loyalty and rewards startup in the Philippines. We work with over 2,000 merchants to bring their brick and mortar stores online.
Starting from loyalty and rewards, ZAP has pioneered the first mobile number based loyalty program in the country with over 5 million members. Removing all possible points of friction for the consumer, points are awarded just using a mobile phone number – no apps, mobile data, or cards needed.
Further bridging the offline to online gap, ZAP has partnered with the world’s largest e-commerce provider, Shopify, to help restaurants launch their own e-commerce platform. Our E-Store turnkey solution integrates with 3rd party payments and delivery services to allow restaurants to launch their e-store in just a few days. -winners(at)zap.com.ph
The Role
Job Description: As an Email Marketing Specialist, you will be responsible for creating, implementing, and optimizing email marketing campaigns using MailChimp. You will work closely with the marketing team to develop strategies that increase engagement, drive traffic, and boost conversions.
Key Responsibilities
- Develop and execute email marketing campaigns to promote products, services, and events
- Design engaging email templates using MailChimp's drag-and-drop editor
- Segment email lists based on user behavior, demographics, and other relevant criteria
- Conduct A/B testing to optimize email performance and improve key metrics
- Monitor and analyze campaign performance using MailChimp's analytics tools
- Collaborate with the content team to create compelling email content
- Ensure emails comply with industry policies and best practices
- Stay up-to-date with the latest trends and best practices in email marketing
- Other related tasks that may be assigned
Ideal Profile
About Us
Bringing the offline to online – digitizing retail and restaurant rewards and e-commerce
ZAP is the leading loyalty and rewards startup in the Philippines. We work with over 2,000 merchants to bring their brick-and-mortar stores online.
Starting from loyalty and rewards, ZAP has pioneered the first mobile number-based loyalty program in the country with over 5 million members. Removing all possible points of friction for the consumer, points are awarded using just a mobile phone number – no apps, mobile data, or cards needed.
Further bridging the offline-to-online gap, ZAP has partnered with the world’s largest e-commerce provider, Shopify, to help restaurants launch their e-commerce platform. Our E-Store turnkey solution integrates with third-party payment and delivery services to allow restaurants to launch their e-store in just a few days. -winners@zap.com.ph
Qualifications
- Bachelor's degree in Business Management, Marketing, Communication, Social Science, or any similar studies
- At least 2 years of proven experience as an Email Marketing Specialist or similar role.
- An enthusiastic and fast learner who values constructive feedback
- Proficiency in MailChimp, including list management, campaign creation, and automation.
- Strong understanding of email marketing principles and best practices
- Excellent copywriting and editing skills
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Experience with HTML/CSS is a plus.
- Strong organizational and time-management skills.
- Ability to work collaboratively in a team environment.
- Must be based in the Philippines
- Open to work on a part-time basis
What's on Offer?
- Remote work
- Flexitime
- Friendly and supportive work culture
