Lifecycle Marketing Specialist

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.

We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.

We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.

Your role in helping us shape the future:

U.S. News empowers everyone to thrive. The Lifecycle Marketing Specialist will have the opportunity to create multiple lifecycle marketing campaigns across different products and verticals for a unified customer experience. You will work closely with lifecycle marketing managers, product managers and customer data to build dynamic messaging.

The Lifecycle Marketing Specialist will work to optimize campaigns and find new opportunities to enhance the customer experience through our verticals.

Are you up to the challenge?

• Collaborate on lifecycle marketing strategies across various customer stages, utilizing email, and other direct marketing channels to enhance engagement and retention.
• Create, execute, and optimize email and marketing campaigns, ensuring consistency in brand messaging and achieving strategic goals.
• Master the use of marketing technology for efficient campaign delivery. Collaborate with cross-functional teams for seamless execution of automated and triggered campaigns. (experience with CDP automation tools a plus)
• Manage and segment customer databases for targeted campaigns, employ A/B testing for continuous improvement, and monitor campaign performance to drive optimizations.
• Enhance customer journeys and map out engagement strategies to improve the overall customer experience.
• Assist with recommendation building and pre-launch technical requirements
• Comply with global data privacy laws and email/SMS marketing regulations, ensuring all campaigns are compliant and reflect industry best practices.
  
  
  

You should definitely have:

• One year to three years of similar or related experience in lifecycle marketing including:
• Segmentation and segment building
• Campaign execution and optimization
• Template building using tools like BeePro or built-in ESP tools
• Campaign analysis
  
  
  

It would be nice if you had:

• Blueshift experience
• Sms and direct mail experience
• Digioh or other form capture experience
• Excel/Google Sheets experience
  
  
  

What it’s like to work with us:

Talent is our best asset!

We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.

• Entrepreneurial, mission-driven culture with core values of quality and integrity
• Focus on fostering personal and professional growth
• Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
• Collaborative Work Environment : Fun, diverse, inclusive and ambitious co-workers
  
  
  

Other Job Info:

• These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
• U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters).
• Preference for New York or Washington, DC based applicants to work a hybrid schedule in those office locations. Remote applicants will be considered.
• The base salary for this position is $55,000 to $70,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.