Job description

Neat Method is seeking an experienced integrated marketing leader to drive the next chapter of Neat Method’s growth and evolution of the brand. The VP of Marketing will be responsible for all aspects of Neat Method’s marketing including performance marketing, brand marketing, and content marketing across digital/ecommerce and service/franchise channels.

The ideal candidate has experience executing 360° campaigns across a range of channels, tying together growth and performance marketing, brand and content marketing, and lives and breathes customer analytics. The role will drive strategy, budgeting, strategic planning, and execution. Ideally the candidate is a holistic, integrated marketer straddling the data-driven with the creative, a natural storyteller, and a self-starter who thrives in a fast-paced, high-growth, results-oriented environment. The ideal candidate is also a “player-coach,” defining strategy but also directly executing key marketing activities where appropriate.

This role will report directly to the Co-Founders. While our Co-Founders are Denver & Chicago-based, we are open to candidates based nationally, and remote positions will be considered for the right candidate.

RESPONSIBILITIES:

Lead Neat Method’s performance marketing efforts across all acquisition, remarketing and retention, while defining and executing across a strategy that aligns with the company’s strategic objectives and profitable growth trajectory.
Own brand marketing strategy and collaborate closely with Franchise (services) and Product (e-commerce and wholesale) teams to develop stand-out campaigns and out-of-the-box initiatives that drive brand affinity and hit key business objectives.
Own marketing budget; including forecasting and regular reporting to other senior management, including performance management and KPIs.
Successfully grow and manage the Marketing team, ensuring individual team members are continuously developing and reaching their optimal potential.
Plan, execute and report on a 360°, full-funnel approach to paid, owned and earned channels including, but not limited to, Paid Social, Paid Search/Shopping, Affiliate, Display, SEO, Email and direct mail for both digital and physical retail.
Build cohesive strategy for loyalty, rewards and referrals programs, maximizing customer engagement and retention across product and franchise operations.
Lead efforts across franchise marketing efforts, supporting franchise owners and growing brand awareness and customer acquisition in specific markets.
Manage the marketing and content calendars, overseeing owned channels such as email, SMS, editorial content and social media.
Oversee customer and marketing analytics priorities, including channel level KPIs, relevant on-site metrics, and attribution.
Oversee brand channels (organic social, editorial content, partnerships, experiential initiatives, influencers marketing, PR, etc.).
Identify and execute brand partnerships and collaborations in line with company strategic objectives.
Collaborate with product teams and digital/development partners on e-commerce priorities, site performance, KPIs, CRO, and testing.
Monitor marketing trends and innovations (e.g. new tools, channels, strategies) to keep Neat Method on the leading edge of marketing innovation where appropriate.
Own relationship with performance marketing agency and marketing technology platform partners.

Requirements

8+ years of relevant marketing experience, with a strong preference for significant franchise marketing and/or D2C ecommerce experience.
Degree in business, marketing or other analytical area, MBA a significant plus.
Tangible, execution-oriented experience in digital marketing, including affiliate marekting, paid social, email, and SEM/PPC.
Demonstrated experience managing and developing multiple direct reports.
Track record of managing complex, cross-functional campaigns.
An analytical mindset and experience with Excel modeling, analytical platforms (e.g. Google Analytics), managing and manipulating attribution models – experience working with Business Intelligence tools a plus.
Extreme drive that is contagious, exceptional attention to detail, able to manage up with a high degree of autonomy and self-reliance.
Stand-out organizational and prioritization skills with a data-driven, programmatic approach.
Willingness to roll-up sleeves to take on nitty-gritty executional tasks that come with an early-stage company.
Ability to think strategically and tactically, with an integrated, omni-channel mindset and a deep understanding of current digital media landscape and trends.

Benefits