Job description

The role involves optimizing our mobile listings on various app stores by conducting keyword research, A/B testing, and analyzing performance metrics to boost visibility and conversion rates. Additionally, the individual will develop and execute a holistic marketing strategy aligned with our business objectives, identifying target audiences, planning promotional campaigns, and leveraging digital and traditional channels for user acquisition and retention. Managing paid user acquisition is also a key responsibility, involving setting up and optimizing paid advertising campaigns across platforms like Google Ads and Facebook to drive app downloads and engagement. Applicants must have experience managing ads and a strong foundation in digital marketing, including SEO, content marketing, email marketing, and social media strategy.

Responsibilities:

Research and analyze competitor offerings to create a superior marketing strategy.
Develop a consistent process and system for delivering marketing offerings.
Optimize mobile apps' listings on various app stores for improved visibility and conversion rates.
Codify our approach to app marketing for optimal outcomes.
Research and trial tools to enhance marketing efforts, ensuring cost-effectiveness and best results.
Identify target audiences, create value propositions, plan promotional campaigns, and leverage digital and traditional channels.
Set up, monitor, and optimize paid advertising campaigns across platforms like Google Ads and Facebook.
Apply skills in SEO, content marketing, email marketing, and social media strategy to drive online engagement and brand awareness.
Analyze market trends, consumer behavior, and campaign performance metrics to inform marketing strategies.
Manage marketing projects, set timelines, coordinate with teams, and ensure alignment with business objectives.

Requirements

Ability to research and analyze competitor offerings to develop superior marketing strategies.
Capable of establishing consistent processes and systems for delivering marketing offerings effectively.
Ability to optimize mobile apps' listings on various app stores, including conducting keyword research and A/B testing.
Competence in creating documents codifying the approach to marketing apps for optimal outcomes.
Ability to research and trial tools to enhance marketing efforts effectively and ensure the most cost-effective solutions.
Foundation in SEO, content marketing, email marketing, and social media strategy, adaptable to mobile app marketing.
Ability to analyze market trends, consumer behavior, and campaign performance metrics, especially in ASO and user acquisition.
Experience in managing marketing projects, setting timelines, and coordinating with teams to ensure alignment with business objectives.
Proficiency in various essential tools, including:
Google Suite for productivity and collaboration.
Bitwarden for secure password management.
Loom for seamless video communication and screen recording.
ClickUp for efficient task management and project tracking.