About The Job
The Global SEO Manager will report to the Director of Web and Digital Transformation and is responsible for planning, implementing, and managing the Global SEO strategy for Fluke and Fluke Reliability across all digital properties. They are accountable for organic traffic pipeline and growth, technical SEO quality, keyword strategy, global and local execution, and targeted content development. This role will work closely with the commercial regions to ensure strategic alignment as well as the Global Content team in creating keyword-driven content.
The ideal candidate will thrive in a fast-paced environment with the ability to work autonomously with minimal supervision. The right candidate will demonstrate excellent problem-solving skills, organizational and communication skills, attention to detail, and a proven ability to manage priorities. You'll be ready to lead by example, collaborate with peers, and partner with colleagues and external vendors/partners.
What We're Looking For
We seek an SEO Manager with expertise and strategic focus in driving strong SEO performance, who wants to grow with our company, values flexibility in their role, and is dedicated to working hard to achieve results. We are looking for someone who is a thought leader in their field and can effectively communicate with multiple global stakeholders.
Responsibilities
- Plan, develop, and implement a global SEO strategy to achieve organic traffic goals across our portfolio of Fluke and Fluke Reliability brands.
- Perform ongoing keyword research, including discovery and expansion of keyword opportunities aligned with Fluke Reliability's strategic focus areas.
- Collaborate with web developers, the marketing team, product lines, and global and regional organizations to deliver best-in-class results and ensure transparency on SEO needs and guidelines.
- Solicit input and feedback from key regional stakeholders to align on SEO objectives and targets
- Work toward organic search growth, optimization, and ROI maximization
- Optimize copy and landing pages for SEO opportunities
- Develop new ideas for testing, and implement those tests
- Prepare and present reports regularly and as needed by the execution and review process
- Execute updates to SEO title tags, meta descriptions, and text
- Add alt tags and schema markups to key content
- Identify and drive resolution of technical SEO issues
- Stay up to date with the latest SEO and digital marketing trends and best practices
Qualifications
- 5-7 years demonstrated performance as an SEO Manager, SEO Specialist, SEO Lead, or similar role
- Proven ability in planning and implementing a successful SEO strategy
- Understanding of search engine algorithms and ranking methods
- Knowledge of research principles and methods and experience in analyzing data
- Experience with SEO research tools such as SEMrush, Ahrefs, and Screaming Frog
- Working knowledge of HTML, CSS, and JavaScript development and constraints. Familiar with CMS like WordPress
- Experience with Google Analytics, Google Search Console, Google Tag Manager, Google Data Studio, Google Sheets, or Microsoft Excel
- Experience setting up and tracking conversion goals in Google Analytics
- Self-starter with a solid ability to use initiative, effectively multi-task, and work autonomously in a deadline-driven atmosphere, biased toward action
- Excellent communicator across functional areas and organizational hierarchy
- Demonstrate a growth mindset through continuous learning
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.
Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand. “We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com. “
This position is also eligible for bonus as part of the total compensation package.
The salary range for this position (in local currency) is 89,200.00 - 165,600.00
