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Paid Media Strategist/ Specialist

unlimited holidays - extra holidays - extra parental leave - long remote period allowed
Remote: 
Full Remote
Contract: 
Full time
Work from: 
India

Offer summary

Qualifications:

Minimum 4 years of experience in content optimization and social media link building..

Key responsabilities:

  • Performing meta tags optimization, keyword research, competitor analysis, website auditing.
  • Creating XML sitemaps, robots.txt, managing keyword density, link building, and submission of classified ads.
  • Analyzing competitors and backlinks, while maintaining online reputation management.
  • Generating regular reports on a daily, weekly, and monthly basis for performance evaluation.
21K School logo
21K School Scaleup https://www.21kschool.com/
201 - 500 Employees
About 21K School
At 21K School, we believe that every child deserves an education that’s made just for them. We know that no two children are the same, and that’s why we offer a personalized, flexible learning journey that allows your child to explore their interests, develop new skills, and grow at their own pace. Whether your child is studying under the Indian or British Pathway, our online school provides a learning environment that adapts to their needs. With interactive, real-time classes and the option to learn on-demand, your child gets the freedom to learn in a way that works for them. More than just academics, we focus on building essential life skills like problem-solving, creativity, and leadership—helping your child prepare not just for exams, but for life. At 21K, your child will be part of a supportive, global community, connecting with peers from across the world and learning in a way that’s both exciting and meaningful. Our facilitators provide one-on-one attention, ensuring that every child receives the guidance and encouragement they need to thrive. Your child’s path is their own—and we’re here to help them find it. Let’s help your child discover their path to success!
See more 21K School offers

Job description

This is a remote position.

Background 

Started in June 2020, 21K School is an online-only School with personalised, affordable and flexible education for K-12 students globally. It is a category creator in the formal K-12 space of Education, offering high-quality schooling to students irrespective of their location and time zone. 

 

Our goal is to make quality education accessible, affordable and flexible for all students irrespective of their location or socio-economic background. We are a 100% online school and presently offer three curricula for our students - Indian, American and British. 

 

We are expanding our Team and are looking for passionate Growth Marketing team members in K-12 Space to be a part of the path-breaking journey.

  • Optimization of Meta Tags (Meta title, description), Heading & alt tags.
  •  Do effective keyword research & Competitor analysis.
  •  Website Analysis & Auditing.
  •  Creation of customized XML sitemaps, robots.txt, etc.
  •  Content Optimization (by managing keyword density in pages.)
  •  Link building (Social bookmarking, Business listing, Profile creation)
  •  Classified ad submission, PDF/PPT submission, Article Submission.
  •  Analyze competitor and backlinks
  •  Generate Daily, Weekly, and monthly reports
  •  Online Reputation Management
Requirements

Minimum exp. of 4 yrs

Well-versed in content optimization and social media link building

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Digital Content OptimizationWeb Site AnalysisMeta TagsCompetitive AnalysisKeyword ResearchReputation ManagementLink Building
Are you interested?

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