Digital Media Strategist

Digital Media Strategist

A career that makes a difference!

RKD Group is a leading direct response marketing and advertising agency dedicated to serving nonprofits. Headquartered in Dallas, Texas, we are a remote-first company that has helped hundreds of nonprofits raise billions of dollars to drive meaningful impact.

The Digital Media Strategist is one of the primary contacts for developing client-facing media strategies and educating clients and colleagues. They will serve as a key link between media operations and the client and therefore must be able to speak knowledgably and confidently regarding actionable next steps while relaying client needs. Day to day responsibilities include attending internal meetings to assess client goals and objectives, developing strategic media plans and media campaign strategy documents, attending client meetings to present digital media strategies and fielding strategy-related questions. 

Digital Media Strategist will also review and provide insights on digital media program performance, suggest optimizations, and adjust strategic digital media plans accordingly. This includes polishing of client reporting and having an in-depth understanding of all reports and metrics to address client questions and concerns. While media operations will conduct post-campaign reporting, the media strategist is responsible for aggregating data from various data sources into finished, client-facing reports and resources.  

Responsibilities and Expectations: 

• Understand the marketing and fundraising goals and objectives of assigned clients’ programs
• Knowledgeable regarding all facets of RKD Digital, including heavy search, social, and display
• Develop digital media plans
• Compile digital media strategy briefs for clients that will be incorporated into broader strategy briefs
• Participate in client meetings to present and answer questions related to digital strategies including:
  1. Media plans
  2. Strategy briefs
  3. Expansion and growth opportunities
• Review client media performance to assess and evaluate the effectiveness of the strategy and optimizations necessary to meet program goals

Requirements:

The successful candidates will be able to demonstrate: 

• Excellent planning and organization skills along with strong attention to detail.
• Interpersonal and communication skills, verbal and written, both internal and external.
• Strong analytical skills and the ability to develop client strategy, while maximizing the use of internal resources.
• Efficient problem-solving while demonstrating confident and persuasive presentation skills, with a strong customer focus.
• Experience with the following Digital Media Channels:
  1. Programmatic Display
  2. Paid Search
  3. Facebook / Instagram
  4. Connected TV
  5. Video
  6. Programmatic Audio
  7. Native Advertising
• Adept at identifying and understanding new digital media trends and technology to be utilized in client strategies.
• Taking initiative and responsibility, while adapting to change in a fast-paced, demanding environment. 

Education and Experience:

• Bachelor’s Degree.
• 1-2 years’ experience with digital direct response media in an agency environment, which may include internships.
• Experience developing digital media strategies is preferred.

Position reports through the Dallas office, TX, but could be remote.

Pay range expected for the position: $50,000 to $60,000 annually.

Qualified candidates, please apply to this position using the link below. 

https://rkdgroup.com/about-us/careers/

RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits. 

RKD Group is an Equal Employment Opportunity employer. 

No sponsorships available for this position.