Offer summary

Qualifications:

5+ years of experience in B2B/B2C marketing, particularly in the Food & Beverage and/or technology sectors., Proven experience in marketing with a strong understanding of vendor and budget management., Excellent interpersonal communication skills and ability to collaborate cross-functionally., Bachelor’s degree or equivalent; familiarity with Salesforce CRM and Pardot is a plus..

Key responsibilities:

Plan and execute the Americas marketing strategy to support local market penetration and identify new business opportunities.

Develop and manage digital campaigns, including timelines, deliverables, and budgets, while analyzing results against KPIs.

Organize and evaluate field events such as webinars and trade shows, preparing ROI reports and managing vendor relationships.

Cultivate strategic partnerships for co-marketing opportunities and collaborate with sales on go-to-market plans and campaign content.

Job description

Job Title: Regional Marketing Manager
Location: Remote – Toronto, Canada

About Centric Software:

Centric Software stands at the forefront of innovation, delivering cutting-edge PLM solutions tailored specifically for the retail, fashion, footwear, luxury, and consumer goods industries. Our enterprise software applications are designed to meet the unique challenges of the fast-moving consumer goods market, empowering businesses to manage, optimize, and execute their critical processes with ease.

From concept to production, our software solutions streamline the journey of bringing products to life. We support our customers in effectively managing materials, sourcing, quality, and pricing, ensuring every step leads to a successful final catalog. With Centric Software, businesses can navigate the complexities of product development with confidence and agility. www.centricsoftware.com

Job Summary:

We are seeking a highly motivated Field Marketing Manager with a background in the Food & Beverage and/or technology industries. Join our dynamic, collaborative marketing team to accelerate pipeline growth through creative lead generation campaigns, impactful partnerships and engaging field events. Your work will directly contribute to building our brand presence to fuel the sales pipeline across North America. This position reports to the Sr. Marketing Manager, Food & Beverage/Cosmetics & Personal Care, North America.
Job Responsibilities:
‪Responsible for planning and executing the Americas marketing strategy, supporting local market penetration and identifying new business opportunities, with a focus on:

Digital Campaigns

Plan, develop and execute digital campaigns that align with overall business objectives. Manage campaign timelines, deliverables and budget.
Research and oversee advertising opportunities, maintain media relationships and coordinate ad placements.
Recommend and align social media strategies with broader campaign goals.
Analyze campaign results against KPIs and apply key insights to improve future initiatives.

Field Events

Plan and execute the event plan for all related field events including, but not limited to webinars, trade shows and seminars. Research creative event ideas and options for the region.
Evaluate event results and prepare ROI reports. Manage budget and invoice with vendors.

Partnership Programs

Identify and cultivate strategic co-marketing opportunities with industry partners to jointly promote solutions, co-host events and generate leads
Collaborate with sales to develop go-to-market plans, campaign content and enablement materials tailored to consulting partner audiences.
Engage with industry associations to explore co-marketing opportunities and manage membership agreements.

Qualifications:

5+ years of experience in B2B / B2C marketing in the Food & Beverage and/or technology sector.
Proven experience in marketing.
Experience working with vendors and budgets.
Experience collaborating with several departments cross-functionally.
Autonomous with an understanding of responsibility and accountability.
Good interpersonal communication and collaboration skills (ability to negotiate).
Energetic and not afraid of a challenge.
Experience working with Salesforce CRM and Pardot marketing automation tool is a plus.
Language: English. Spanish or Portuguese is a plus.
Bachelor’s degree or equivalent.
Enjoy working remotely and can travel approximately 10-25% of the time.
Be ready to join an exciting international team and support our continued growth!

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.

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