Offer summary

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field., 2+ years related work experience in marketing or demand generation., Proficiency in using AI tools and CRM systems like Pardot and Salesforce., Strong interpersonal and presentation skills to collaborate effectively in a matrix organization..

Key responsabilities:

Design and implement marketing campaigns to support segment Marketing Managers.

Execute marketing initiatives across various channels including email, webinars, and social media.

Monitor and report on campaign performance based on success metrics.

Conduct A/B testing and optimize campaigns to maximize effectiveness and lead generation.

Job description

About our Team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.

About the role

LexisNexis Canada is looking for a Marketing Coordinator. this person will play a pivotal role in designing, implementing, and optimizing marketing campaigns to support segment Marketing Managers and the organization’s products and services. The ideal candidate is proficient with using AI tools to enhance marketing efforts when needed and proactively assists the marketing team and segment managers to produce high-impact email campaigns that drive engagement and leads. By leveraging data-driven insights and clear, actionable feedback, the coordinator ensures seamless execution of initiatives, alignment with brand messaging, and measurable success against organizational goals.

Responsibilities:

Good overall understanding of marketing demand generation programs from an executional perspective to support the organization's products, services, and market sector
Use specific marketing channels (e.g. email, webinars, social media) to launch and position products and services
Implements marketing initiatives and programs in collaboration with Marketing teams, Sales and Product teams
Executes marketing specific campaigns leveraging CRM- Pardot and Salesforce, to drive demand generation (lead creation and conversion)
Campaign measurement – monitors and reports on campaigns/ initiatives based on agreed success metrics
Campaign optimization – Conducts a/b testing and other optimization measures to ensure maximization of spend vs. effort
Sponsorship & Events - execution of key events live or virtual to deliver departmental objectives (awareness, lead generation or relationship building)
Digital competence – ability to understand the messaging and leverage the relevant digital channels to drive awareness, prospects, and marketing qualified leads
Working knowledge of social media (strategy execution), nurture campaign process and execution and competitive data analysis

Requirements:

Bachelor’s degree in Marketing, Business, Communications, or a related field.
2+ years related work experience
Ability to work in a high-performance team collaborating and assisting other managers and coordinators to drive team growth
Ability to maneuver well and be an influencer in a matrix organization - good interpersonal skills, presentation skills and good working relationships with key stakeholders across the organization
Able to follow set instructions and processes to complete work
Takes the initiative - Identifies the problem and all relevant issues in straightforward situations, assesses each using standard procedures and makes sound decisions

Work in a way that works for you

We promote a healthy work/life balance across the organization. We will help you meet your immediate responsibilities and your long-term goals.

Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

Health plan benefits
Employee Assistance Program
Retirement Benefits
Various Leave Programs
Educational Assistance
Disability, Life and Accidental Death Insurance
Paid Vacation
Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the Business LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.

This role is for an existing vacancy.

LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

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