Offer summary

Qualifications:

Preference for SQL with a willingness to learn on the job., Knowledge of Python or R is advantageous., Proficiency in Excel and experience with querying relational databases., Familiarity with web analytics, marketing analytics, and A/B testing..

Key responsabilities:

Assist the paid team with reporting and segmentation across various marketing tactics.

Create and maintain reporting dashboards by consolidating data from diverse sources.

Perform exploratory analyses and build audience segments to enhance subscriber retention.

Summarize insights from tests and research to identify new revenue opportunities.

Job description

100% Remote Opportunity

Key Responsibilities:

Assist the paid team with reporting and segmentation across various tactics, including content marketing and direct response strategies.
Create and maintain reporting dashboards by consolidating data from diverse sources.
Develop and execute QA testing plans.
Perform exploratory and ad-hoc analyses, and build audience segments to enhance and retain the subscriber base for all consumer brands, focusing on paid acquisition and retention initiatives.
Summarize and apply insights from internal tests, external research, and competitive analysis to identify new avenues for increasing subscription revenue.
Pinpoint areas within the consumer journey that offer the greatest potential for profit growth.

Desired Skills & Qualifications:

Languages:
- Preference for SQL (willingness to learn on the job if necessary)
- Knowledge of Python or R is advantageous
Technologies:
- Experience with querying relational databases
- Proficiency in Excel
- Basic understanding of data visualization principles
Analytics:
- Web analytics
- Marketing analytics
- A/B Testing
- Familiarity with CDPs and data providers is beneficial
- Basic grasp of statistical concepts
Platforms:
- Experience with Snowplow
- Knowledge of Shopify
- Familiarity with Optimizely or similar experimentation platforms is a plus
- Experience with visualization tools like Mode Analytics, Looker, ggplot/matplotlib, or similar