Offer summary

Qualifications:

5+ years of B2B marketing experience, Proven ability to build and execute cross-functional marketing campaigns, Strong analytical skills to measure impact and drive improvements, Experience collaborating with sales leaders to develop integrated strategies..

Key responsabilities:

Plan, execute, and measure engagement marketing campaigns across multiple channels

Develop and maintain high-impact multi-touch campaigns that drive consumer engagement

Analyze data reports to monitor campaign performance and optimize strategies

Leverage marketing automation to enhance lead quality and conversion processes.

Job description

PointClickCare is a leading North American healthcare technology platform enabling meaningful care collaboration and real‐time patient insights. For over 20 years, the company has been focused on realizing its vision: to help create a world in which providers and plans can confidently deliver frictionless care. Since its inception, PointClickCare has grown exponentially, with over 2,200 employees working to impact millions across North America. Recognized by Forbes as one of the top 100 private cloud companies and acknowledged by Waterstone Human Capital as Canada’s Most Admired Corporate Cultures, PointClickCare leads the way in creating cloud-based healthcare software.

At PointClickCare, we offer a wealth of opportunities and a vibrant culture that empowers our employees. Our dynamic environment is the perfect place to advance your career while engaging in meaningful work alongside incredible colleagues. Here, you’ll discover a space where your talents can thrive, your career can grow, and your work will have a lasting impact on healthcare across North America. We believe that work becomes profoundly fulfilling when driven by a higher purpose.

Join us and be part of a team that is making a real impact.

To learn more about us, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

Position Summary:

As a Marketing Manager, you will be involved in planning, executing, and measuring the performance of engagement marketing campaigns for PointClickCare. You will drive product demand through multiple channels including web, email, social and multiple onsite channels. You will work closely with cross-functional teams of Product Managers, Marketers, Content Strategists, Sales Leaders, Senior Business Leaders, and manage paid ad agency production.

Key Responsibilities:

Work Across a dynamic ecosystem of stakeholders to develop, execute and maintain high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement

Creations of marketing campaign briefs for project management office to facilitate. Provide clear communication on our goals and KPIs to ensure results.

Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize

Responsible for consuming and leveraging Portfolio narratives to produce audience-centric derivative content

Seek out ways to utilize marketing automation to improve MQL to SQL process for higher lead quality

Travel: 10-20%

Qualifications & Skills:

5+ years of B2B marketing experience

Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion

Experience using data and metrics to measure Impact and determine improvements

Experience working closely with sales leaders to develop and execute integrated strategies that drive pipeline growth

Preferred Skills:

Experience managing external partners to develop marketing programs

Experience managing large amounts of data including customer segments and online campaign metrics.

Experience working with sales leaders to develop and execute region-specific strategies

#LI-Remote

#LI-Hybrid

PointClickCare Benefits & Perks:

Benefits starting from Day 1!

Retirement Plan Matching

Flexible Paid Time Off

Wellness Support Programs and Resources

Parental & Caregiver Leaves

Fertility & Adoption Support

Continuous Development Support Program

Employee Assistance Program

Allyship and Inclusion Communities

Employee Recognition … and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations.

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PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

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