Regional Marketing Manager

Job Summary:

As an important member of our marketing team, you will manage and execute all regional events, including tradeshows, hosted events and meetings and sponsorships. Additionally, you will craft and execute and optimize prospect engagement, lead generation and pipeline acceleration marketing programs for Partnerize and BrandVerity in the AMR region. As a global organization, you will also have opportunities to engage in cross-regional marketing initiatives, collaborating with team members in other regions to share best practices and key learnings.

This is an ideal opportunity for a driven individual looking to support our go-to-market efforts and partner with our Sales and BDR organizations to drive maximum leads, opportunities, and sales through accountable marketing programs.

Candidates within commutable distance of Forty Fort, PA are preferred. 

Core Responsibilities: 

• Own the planning, execution and reporting of all regional tradeshows, sponsorships and hosted events, inclusive of calendar management, pre and post event briefings, run of show documents and project plans and stakeholder management.
• Manage virtual or digital event planning and execution, encompassing webinars, podcasts and interviews.
• Collaborate with the SVP of Marketing on crafting the marketing campaigns plans for prospect engagement/nurture, lead generation and sales acceleration, executing campaigns for Partnerize and BrandVerity in AMR in alignment to overarching marketing lead generation goals and targets. 
• Identify and draft regional needs for prospect engagement, lead generation and sales acceleration campaigns. This will involve closely partnering with SMEs in Content, Demand Generation and Integrated Marketing to bring digital marketing campaigns to life, including but not limited to: originating content and drafting copy for review and approval by the Content SME, inclusive of email copy, social media posts, ebooks, blogs and presentations.
• Monitor and record regional and campaign performance, providing regular performance updates to SVP and marketing team.
• Collaborate with Social Media Coordinator to ensure consistent regional brand presence across LinkedIn, Twitter and Facebook
• Collaborate with the Creative, Demand Generation and Marketing Operations teams to develop all creative assets for campaigns (ads, landing pages, emails, etc.)
• Partner with Sales and BDRs to ensure rapid and consistent follow-up on marketing generated leads.
• Collaborate with the Customer Success team to harvest and develop case studies, testimonials, use cases and other region-specific content for use across owned channels
• Support implementation of customer feedback loop campaigns with review sites such as G2, Capterra and Featured Customers
• Manage vendors in accordance and adherence to the budget
• Meet regularly with other regional marketers to share ideas and perspectives on “what works” and how we can improve results in the future.

Required Skills and Qualifications:

• 3+ years previous marketing experience with a B2B SaaS company
• Bachelor of the Arts (BA), the Bachelor of Science (B.S.), or equivalent degree
• Strong passion for and knowledge of digital marketing and measurement
• Proven track record of developing, fielding, and optimizing successful marketing campaigns in a broad range of areas
• Outstanding communication, presentation and leadership skills
• Excellent organizational and time management skills
• Strategic thinker with great analytical skills

US Benefits & Perks

• Flexible Time Off Policy – Take the time you need
• Enhanced Parental Leave: 16 weeks for birth parent, 8 weeks for non-birth parent at full pay after one year employment
• Robust Company Sponsored Health & Welfare Benefits
• 401k Plan – 4% employee match
• Enhanced Wellness Program including access to EAP, Wellness Coaching & Wellness Fridays program
• Regular company events and activities