Digital Analytics Lead- eCommerce

Become a part of our caring community and help us put health first
 

Humana is a leading health and well-being company focused on helping our patients, members, and customers achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. At Humana, we are committed to creating a meaningful work environment where everyone belongs. Our environment is one in which every employee can bring their whole self to work to do their best work. Celebrating diverse backgrounds is at the heart of our corporate values, and we believe that our inclusive, diverse culture has a direct and positive impact on our customers and their healthcare experiences.

Our brokerage business is poised to advance the industry in how digital can be used to drive customer acquisition in the Medicare Advantage space. Within this business area, we are aggressively driving new digital capabilities, new ways of working, and employing next-gen technology to revolutionize how Medicare Advantage is sold. This role is part of this expanding Digital organization, and will be critical in our growth plans.

Our brokerage business digital team is looking for a Digital Analytics Lead to join us in transforming healthcare. In this role, the Digital Analytics Lead will identify unique insights and solve complex business challenges using a variety of data sources. The individual in this role will be expected to bring creativity and clearly articulate these insights, recommendations, and actions to a variety of key business decision makers within the business and drive results. The Digital Analytics Lead will utilize various tools, technologies, applications, and best practices to analyze and present insightful, actionable information.

Key Accountabilities

Key accountabilities of the Digital Analytics Lead, reporting to the Head of Digital Product, include:

• Serve as a subject matter expert in Business Intelligence to identify unique insights and solve complex business challenges using a variety of data sources.
• Provide strategic thought-leadership inside this organization, and with partner organizations in the enterprise, on approaches to best-practices in Business Intelligence.
• Provide ongoing data, analysis, and insights into the cross-functional product development team with the objective of optimizing sales performance and improving member experience.
• Build and present story-driven presentations based on analytics.
• Create dashboards, primarily in the Adobe Experience Platform and Excel, that track progress against digital channel sales and related targets (for example, funnel conversion rate, bounce rate, etc.).
• Lead the relationship with Engineering partners related to ensuring digital tagging and instrumentation is planned for, such that digital channel analytics and reporting are happening as planned.
• Must be passionate about contributing to an organization focused on continuously improving consumer experiences and business outcomes.
• Own multiple projects, activities, and processes while collaborating with adjacent business intelligence and data science teams to drive digital reporting strategy and outcomes.
• Manage and prioritize requests from team members and cross functional partners and set realistic expectations.
• Dig beneath the surface of a problem to ascertain the “Why” in the backend data, uncover the true reasons data patterns and skews may be showing up, and convert those findings into clearly understandable, data-backed recommendations, to influence future digital experience strategies.
• Responsible for uncovering data anomalies, discovering business insights and identifying opportunities.
• Communicate and present findings, orally and visually in a way that can be easily understood by business counterparts.

Personal Attributes

The ideal candidate for the Digital Analytics Lead has the following attributes:

• Possesses a growth mindset, natural curiosity, and openness to learning through feedback
• Explores alternative possibilities and knows when to appropriately push on the status quo
• Articulates pros and cons of strategic options confidently, clearly, and concisely
• Collaborates with others to include diversity of perspectives in a shared definition of success
• Comfortable with ambiguity and abstraction, and is equally interested in finding ways to bring clarity and concrete definition to move initiatives forward
• Proactive self-starter with the ability to work independently and drive work forward

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s Degree or Equivalent Experience
• 7+ years professional experience in digital, with eCommerce experience
• 5+ years of experience in data-centric roles such as Data Science, Business Intelligence, business analytics, data warehousing, and/or data acquisition
• Experience with the Adobe suite (Adobe Experience Platform), as it is the digital analytics tool used here
• Excellent oral and written communications skills, including the polish, poise, and executive presence that will ensure effective interaction with senior and executive level audiences
• Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs and win their co-ownership in the outcome
• Embrace a service mentality to collaborate with Operations, Business Intelligence teams, Database teams, and IT to assure data processes are automated, efficient, and to identify insights and/or solve complex business challenge.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$117,600 - $161,700 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 03-27-2025

About us
 

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.