Demand Generation Specialist

SiteZeus is hiring a Demand Generation Specialist to help drive its growth through Marketing Automation and Digital Marketing. This person will develop, execute and measure integrated marketing campaigns to generate qualified leads and sales opportunities. The candidate must be creative, analytical and hands-on, with the ability to set and meet deadlines and work collaboratively in a fast-paced environment. At SiteZeus, our team members are exceptional in the pursuit of their crafts. We value boldness in our approach and working together to find quick ways to solve complex challenges.

SiteZeus is the leading end-to-end solution to driving revenue growth. Our goal is to empower multi-unit and service-based brands with advanced analytics and on-demand insights, enabling them to efficiently open and operate better-performing sites. Since our establishment in 2013, we have assisted brands with site selection and portfolio optimization through our revolutionary location intelligence platform, SiteZeus Locate. In line with our commitment to constant improvement, we launched SiteZeus Market in 2022, our customer segmentation solution. To solidify ourself as a complete lifecycle software provider, we introduced SiteZeus Sell and Build in 2023.

Through our four user-friendly products, we are able to supply every team in an organization with a comprehensive range of tools to drive franchise sales, facilitate market planning, support development, enhance marketing efforts, and streamline operations.

Expected Salary Range: $50,000 - $60,000 per year

Primary Responsibilities:

Marketing Automation

• Develop high impact demand generation programs across the buyer journey to generate new inquiries, qualify existing prospects, drive sales opportunities and conversions to qualified opportunities.
• Use Marketing Automation to set up basic emails, list selections, registration pages and workflows.
• Prioritize and manage demand generation programs: email nurture, events, webinars.
• Build lead scoring, routing, and lead lifecycle processes in HubSpot.
• Use HubSpot to measure and report on key SaaS demand generation metrics and campaign results.
• Provide visibility into channel and campaign-specific effectiveness to understand top-performing and most efficient channels and tactics.

Digital Marketing

• Optimize SiteZeus awareness and conversion across online channels.
• Increase traffic through Search Engine Optimization (SEO).
• Refine and manage paid search campaigns (SEM/PPC).
• Execute website A/B testing and personalization to increase conversion rates (CRO).
• Manage content updates and landing pages on our existing website.
• Develop and innovate social media marketing strategy to engage with prospects and increase company awareness.

Attributes of the Successful Candidate:

• Self-starter with demonstrated capability to work in fast-paced, dynamic marketing environment.
• Experience using one or more leading Marketing Automation platforms, Hubspot preferred.
• Strong hands-on experience, proficiency and enthusiasm for analyzing campaign results, building reports, and manipulating data.
• Strong project management skills, accustomed to working to a budget and within strict timelines.
• Willingness to learn and should be able to flourish in a high growth, dynamic and entrepreneurial environment.
• Excellent written and verbal communication skills.
• Minimum of 1-2 years experience in B2B or SaaS marketing is preferred.
• Bachelor's in Marketing, Marketing related field, or equivalent work experience required. 
• SEO, SEM, Social Media Savvy.

This is a Remote (work from home) position.
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Benefits

• Unlimited PTO that we encourage you to use *
• Flexible work hours
• 401(k); health, vision, and dental; and other traditional benefits for U.S.-based employees*
• Paid parental leave *
• Paid monthly community service time *
• Paid company summits

* For Full Time Employees

Core Values

• Grit - Find a way to solve problems and overcome adversity.
• Candidly Coachable - Be direct yet empathetic with your team members.
• Urgency - Act with a high sense of urgency.
• Team Mentality - Put the team's needs ahead of your own.
• Unicorn - Be exceptional in the pursuit of your craft.

Hiring Process

SiteZeus promises professionalism and respect for your time in every step of the process.

1. Complete a quick assessment
2. Screening with our HR specialist
3. Interview with the hiring manager
4. Group interview with team members
5. Final interview with executive leadership

About Us
SiteZeus is an equal-opportunity employer that celebrates diversity, culture, and the human experience. We go above and beyond to ensure that all team members feel comfortable about who they are and the contributions they make to our mission. Our team is highly encouraged to find a balance that allows for optimal fulfillment at work and home.

All U.S.-based applicants must be legally authorized to work within the United States. All roles may require corporate communication skills and prolonged periods of sitting at a desk or working on a computer. Degree requirements and preferences may be substituted for bona fide work history or relevant experience.