Demand Generation Manager

Bankjoy is a Y Combinator and Bessemer Venture Partner backed FinTech startup. We are changing the way community banks and credit unions do business, enabling them to become tech-driven and digital first. Bankjoy provides modern digital banking products including mobile banking, online banking, online account opening, loan origination, and conversational AI. Our mission is to revolutionize banking tech infrastructure by leading digital transformation at financial institutions — big and small.

The Role

We are looking for a Demand Generation Manager to lead the strategy and execution of our demand generation and marketing operations efforts. The successful candidate will have a strong background in B2B marketing, with expertise in developing and optimizing integrated campaigns that drive pipeline growth and revenue. This role requires a strategic thinker who can also dive into the details, managing both high-level strategy and day-to-day execution to ensure maximum impact.

Base salary range:

• CAD: $90,000 - 120,000

What you’ll do:

• Marketing Operations & Technology

  • Own implementation and optimization of Hubspot marketing automation platform

  • Develop and maintain lead scoring frameworks, nurture flows, and attribution modeling

  • Build and optimize marketing and sales handoff processes

  • Create dashboards and reporting systems to track KPIs and campaign performance

  Campaign Strategy & External Resource Management

  • Manage relationships with demand generation agencies and contractors

  • Brief and oversee external content creators, copywriters, and campaign specialists

  • Establish KPIs and success metrics for agency partnerships

  • Ensure consistent quality and brand voice across external resources

  Campaign Strategy & Execution

  • Design and execute integrated demand generation campaigns across digital channels

  • Manage marketing qualified lead (MQL) targets and pipeline contribution goals

  • Develop account-based marketing (ABM) strategies for key verticals

  • Collaborate with content team to create compelling campaign assets

  • Work with events team to maximize lead generation from conferences and webinars

  • Partner with product marketing to align campaigns with product launches and initiatives

  Analytics & Optimization

  • Own marketing analytics and performance reporting

  • Implement A/B testing and optimization strategies

  • Track and optimize campaign ROI and cost per lead

  • Develop insights to inform marketing strategy and budget allocation

  • Create executive-level reporting on marketing's impact on pipeline and revenue

What you bring:

• 5+ years of B2B event marketing experience, with at least 2 years in financial services or technology

• Proven track record managing large customer conferences (200+ attendees) and complex trade show programs

• Experience developing integrated marketing campaigns to drive event success

• Strong project management skills with ability to manage multiple concurrent projects

• Exceptional stakeholder management and communication abilities

• Data-driven approach to measuring and optimizing event ROI

• Bachelor's degree in Marketing, Communications, or related field

What you get:

• A fast-paced and collaborative environment 

• Competitive compensation

• Stock options at a well-funded startup

• 100% medical, dental and vision coverage for you on our base plans

• 50% coverage for families in the US & 100% coverage for families in Canada

• 401(k) plan with 4% company matching (US Employees)

• 3-5 weeks PTO depending on tenure

• 5 health days

• 15 holidays

• End of year shutdown

• Performance-based bonuses (US & Canadian Employees)

• Remote first culture

   

Equal Employment Opportunities at Bankjoy

Bankjoy is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Bankjoy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

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