Customer Activation Manager

We're looking for a Customer Activation Manager to join our Off Trade team based in Northern Ireland, Mobile

Brands to love, Careers to last.

Why You Should Join Us

At Molson Coors, we've been bringing people together over a cold beer for more than 200 years. Our award-winning portfolio includes beloved brands such as Coors, Carling, Madri Excepcional and Blue Moon, our diverse range also features popular brands like Aspall, Rekorderlig, Staropramen, Doom Bar, and an expanding premium spirits line, including Black Cow Vodka, Bandero Tequila, and Tarquin's Gin. As a global leader in the beverage industry, we are deeply committed to promoting responsible drinking and driving sustainability.

With a presence in over 100 countries and a team of 16,000 employees, we are dedicated to fostering a sustainable future for our communities and championing responsible drinking worldwide.

Joining us means becoming part of a company that values tradition while innovating to meet the evolving tastes of our consumers. We believe in celebrating all of life’s moments together and making a positive impact in the world.

As a People First organisation, we’re happy to discuss flexible working options.

Your Purpose:

As the Customer Activation Manager for the Northern Ireland territory, you'll be the driving force behind crafting and executing a seamless customer activation strategy for our Off Trade channel. This encompasses the entire Molson Coors brand portfolio as well as our in-market partner brands.

You’ll develop collaborative, brand-aligned, and NI business unit-aligned strategies that come to life in-market.

Your primary focus will be on aligning responsibilities within NI, working closely with your NI On Trade counterpart to ensure efficient and scalable in-market execution across territories.

This role offers a rich tapestry of cross-market, channel, and cross-functional exposure, demanding exceptional skills in senior stakeholder management, customer relationship management, decision-making, and project management.

Key Responsibilities:

• Develop and execute an annual customer activation plan for the NI Off Trade channel (including cross-channel opportunities like festivals) for the full Molson Coors brand portfolio. Collaborate with WE/UK brand teams and NI commercial channel leads to meet both brand and local country requirements. Lead agile responses to opportunities and challenges, ensuring IBP requirements are integrated into the plan and managing associated budgets.
• Own and align a clear range of customers, ensuring brand activation meets commercial planning targets and supports new customer opportunities as agreed with leadership.
• Serve as the conduit for local-level partnerships in NI (outside the Beverages Hub, e.g., Brewdog), working closely with partner brand founders to translate their brands into our markets with annual plans.
• Proactively manage stakeholders with gravitas at all levels to ensure alignment of brand activities. Lead multiple internal and external stakeholder groups across geographies and manage diverse projects.

About You:

• Extensive experience in an established FMCG/Drinks brand or customer marketing team with a track record of creating and executing BTL strategies.
• Proven experience in building external partnerships with tangible results.
• Experience working across multiple markets.
• Demonstrated sound commercial judgment.
• Comfortable managing risk and navigating ambiguity.
• Confident in handling complex budgets.
• To be considered for this role you must live in Northern Ireland

If you embody these qualities and are ready to take on an exciting challenge, we want to hear from you!

About Us

• We’re one of the UK’s Most Attractive Employers winning the Top Employer award for the last 12 years.
• Equal Parent Leave - as much or as little as you wish of 52 weeks parent leave, with 26 weeks at full pay irrespective of gender or path to parenthood.
• Flexible work programmes to ensure a work life balance is maintained such as our market leading Moments That Matter for significant moments in your life.
• Commitment to the physical and mental wellbeing of all our people reflective of our People First value.
• We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment which is reflected in Our Beer Print and our 2025 sustainability targets.

Molson Coors Beverage Company: Building Careers

Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.

Our aim to build a skilled and highly engaged workforce that unites around our shared values and reflects our diverse marketplace; and foster a workplace where all employees’ unique talents, skills and perspectives are valued and leveraged – where all people feel that we are #BetterWithYou. This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background.

We are Disability Confident Committed. If you require any additional assistance or adjustments in advance of, or during the application and/or hiring process, please contact us at careers@molsoncoors.com.

We want you to succeed and will be happy to support you.