Director of Creative Services

Title: Director, Creative Services

Salary: Based on Experience + Vacation + Benefits

Location: Thornhill, ON *Remote

Length: Full-time, Permanent

Reporting Manager: VP of Marketing

About Us

At WellnessLiving, we empower thousands of health and wellness business owners to turn their entrepreneurial dreams into reality. Our mission-critical software fuels their vision, supporting millions of clients around the world in their wellness journeys. With a deep commitment to putting our customers first, we foster a culture that values high performance, adaptability, and accountability. If you are a skilled professional who thrives in a fast-paced, customer-focused environment and are passionate about making a meaningful impact on the health and wellness industry, we would love to connect with you.

About You

We are looking for an experienced and visionary Director, Creative Services, to lead and shape the creative direction of our brand and creative services, ensuring a cohesive visual identity across all marketing and product materials. This is a player-coach role, meaning you will mentor and guide an internal creative team while also producing high-quality designs and assets. You will establish an internal design agency that not only serves our company but also helps design websites for our customers. The ideal candidate is a strategic thinker, hands-on leader, and passionate about design and brand storytelling.

Our Ideal Candidate Will Bring

Creative Leadership & Strategy — A visionary leader with the ability to develop and implement creative strategies that elevate our brand and support business objectives.

Hands-on Design & Execution – Must be proficient in AI-powered design tools and ready to create assets alongside the team.

Brand Development & Storytelling — Expertise in shaping and maintaining a compelling brand identity across multiple channels, ensuring consistency in visual and verbal communication.

Collaboration & Cross-functional Skills — The ability to work seamlessly with internal stakeholders, including marketing, product, and leadership teams, to align creative strategies with broader company goals.

Innovation & Adaptability — A passion for staying ahead of industry trends, emerging design technologies, and AI-driven tools to optimize creative processes.

People & Project Management — Experience managing and mentoring high-performing teams while effectively handling multiple projects in a fast-paced environment.

Responsibilities

• Lead and oversee all creative initiatives, ensuring high-quality execution across digital, social, print, video, and website design.
• Develop and implement brand guidelines and creative strategies that align with company goals.
• Manage and mentor a team of creatives, fostering a hands-on, collaborative, and high-performance culture.
• Provide strategic direction in developing a high-volume customer website design service while ensuring brand consistency, quality, and alignment with overall business objectives.
• Work closely with marketing and product teams to create engaging campaigns and content that drive brand awareness and conversions.
• Stay up to date with design trends, tools, and AI advancements to enhance creative workflows.
• Ensure that all creative work aligns with business objectives, target audience needs, and industry best practices.
• Manage creative budgets, allocate resources effectively, and oversee timelines to ensure timely delivery of projects.
• Present creative concepts to leadership and key stakeholders, gathering feedback and refining strategies accordingly.
  
  

Qualifications

• 5+ years of experience in creative roles, with at least 2 years in a leadership position.
• Strong portfolio demonstrating expertise in branding, digital and print design, and multimedia campaigns.
• Proven track record driving engagement, increasing conversions and boosting revenue through iterative design and testing.
• Experience managing an internal creative team, preferably including designers, videographers, and web developers.
• Proven ability to manage large-scale creative initiatives and high-volume design workflows.
• Expertise in design software such as Adobe Creative Suite, Figma, and other creative tools.
• Strong understanding of UI/UX principles and best practices in website design.
• Ability to juggle multiple projects, shifting priorities, and high-volume creative workflows.
• Experience working with AI-driven automation and design tools such as Adobe Firefly, DALL-E 3, Runway ML, Jasper Art, and Designify.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to balance creative vision with business objectives and data-driven insights.
  
  

Why Work With Us?

• Work with a passionate, dynamic, and fast-growing team dedicated to making a meaningful impact in the wellness industry.
• Opportunity to lead and shape the creative vision of a leading wellness software brand.
• Competitive salary, vacation, and benefits package.
• Remote flexibility with opportunities for career growth and development.
• Please note that those who meet the qualifications for the position will be contacted directly. 
• We appreciate you taking the time and look forward to reviewing your application. 
  
  

WellnessLiving is an equal opportunity employer. At WellnessLiving, we are proud to embrace and celebrate differences. Employment at WellnessLiving is based purely on a candidate’s qualifications and experiences as they directly relate to professional competencies. 

WellnessLiving does not discriminate against any employee or potential employee because of race, creed, colour, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, family or parental status, or any other status protected by the laws and regulations in the locations where we operate. Furthermore, we will not tolerate bias or discrimination of any kind from our employees or customers. At WellnessLiving, we bring everyone together to create something incredible! We are a unique and diverse blend of leaders and action-takers, and that mindset encompasses our passion and commitment to our product and our employees. 

We utilize AI to generate summaries of interview notes as part of our candidate evaluation process. This helps ensure a fair and consistent review while maintaining a human-centered hiring approach.