Email Marketing Manager

Bonterra exists to propel every doer of good to their peak impact. We measure that impact against our vision to increase the giving rate as a percentage of GDP from 2% to 3% by 2033. We know that this goal is lofty, but we are confident that the right technology and expertise will strengthen trust in the sector, allowing the social good industry to accelerate growth and reach peak impact. Bonterra's differentiated, end-to-end solutions collectively support a unique network of over 20,000 customers, including over 16,000 nonprofit organizations and over 50 percent of Fortune 100 companies. Learn more at bonterratech.com.

We are seeking an Email Marketing Manager to architect, execute, and optimize new acquisition and existing customer-based email campaigns, automations, newsletters, and promotional campaigns.
 

Reporting to the Sr. Director of Demand Generation within the Demand Generation team, the Email Marketing Manager will work closely with internal stakeholders across the organization to drive best-in-class email marketing activities.

The ideal candidate will be a self-starter who is comfortable taking on new challenges and learning new processes and technology quickly. They will be detail-oriented, responsive, solution-oriented, and able to process multiple workflows at once while still meeting agreed upon timelines.

Responsibilities

• Manage email marketing channels and campaign activation, including identifying requirements, crafting email copy, partnering with internal teams for email design templates and graphics, testing, launching, and reporting

• Partner with Marketing teams to ensure on-brand, relevant messaging that’s tailored to appropriate audience segments

• Build new customer acquisition and existing install-base email automations that support various levels of the buying stages and drive awareness, engagement, and revenue for multiple markets

• Create A/B test email templates and calls-to-action that align to recipient preferences and optimize engagement

• Analyze, report on, and optimize against key metrics including open rates, CTRs, revenue influence, and engagement activities

• Manage communications pre- and post- presence at live events, ensuring straightforward onboarding and informed handoff to Sales

• Maintain a project timeline and track deliverables within our project management tools to ensure on-time delivery of email marketing activities

• Communicate email campaign updates to key stakeholders in a timely manner and actively participate in regular planning sessions to keep activities on track

• Drive various types of email marketing activities, including but not limited to nurture sequences, re-engagement series, live event follow-ups, and newsletters across multiple markets

• Track email best practices, industry trends, and make proactive recommendations on how best to increase deliverability and engagement in email channels

Requirements

• 4+ years experience in email marketing

• Successfully run email marketing campaigns across multiple product lines

• Excellent writing skills and able to package up content in a compelling way that engages new and existing customers

• Experience working with Marketo or similar, Salesforce, and project management tools (e.g. Wrike) to drive operational efficiency; Experience with BI tools a plus

• In-depth experience and comfort with uncovering, utilizing, and benchmarking email marketing analytics tied to event promotions, nurture sequences, newsletters, and other channels

• Experience managing email marketing efforts in support of live event (tradeshow / conference) activations

• Creative, innovative, and resourceful problem-solver with a positive, get-it-done attitude

• Ability to work within a highly-collaborative, fast-paced, and cross-functional team

• Ability to find solutions in an ever-changing environment with competing priorities

• Excellent communication, presentation, time management, and project management skills

• Wanting to learn new skills, proactively provide new ideas, and grow within a marketing organization

• Comfortable working in a remote environment and connecting on camera regularly with peers

Compensation

The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations.Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and in addition to benefits this role may be eligible for discretionary bonuses/incentives, and equity.

US Base Salary Range: $60,000 - $100,000

Please note that the compensation range and benefits specified in this job posting is applicable to candidates based in the United States. For international applicants, actual salary offers and benefit plans may vary based on the local market compensation standards and will be determined in accordance with regional considerations, including but not limited to applicable laws, cost of living, and industry norms

We will be accepting applications for this role until 04/11/2025

Our Culture:  At Bonterra, we’re innovating with a higher purpose: to increase giving to 3% of US GDP by 2033, creating $573 billion more in global impact every year. To achieve our vision, we cultivate an inclusive environment where diversity is embraced and every team member feels empowered to contribute. Innovation, curiosity, and a commitment to equity guide our work. We foster a culture of belonging, ensuring that every individual is valued, respected, and given the tools to succeed. Together, we are dedicated to making a positive impact in the world.

Our comprehensive and competitive benefits include:

• Generous Flexible Time Off (FTO) Policy

• Up to 15 paid company holidays including some commemorating social justice events and self-care

• Paid volunteer time

• Resources for savings and investments

• Paid parental leave

• Paid sick leave

• Health, vision, dental, and life insurance with additional access to health and wellness programs.

• Opportunities to learn, develop, network, and connect

Please note the benefits specified on this page are applicable to full-time employees based in the United States. For international employees, actual benefits may vary based on local standards and regulations and will be determined in accordance with regional considerations, including but not limited to applicable laws and industry norms.

We are committed to being an equal opportunity employer and evaluate qualified applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, diversity of thought and any other characteristic protected by applicable law.