Offer summary

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field., Proven experience in social media management and strategy development., Strong analytical skills with the ability to interpret data and metrics., Familiarity with SEO principles and content optimization techniques..

Key responsabilities:

Develop and execute a scalable organic social media strategy across multiple platforms.

Optimize content for audience engagement and conversions, particularly on YouTube and Reddit.

Build and maintain a content calendar to ensure consistent posting and collaboration with other teams.

Analyze performance metrics and conduct A/B testing to refine social media strategies.

Job description

Company Overview:

Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, Certus enables lifelong learners at every level — from trusted industry brands, such as Amazon, Siemens, Geico and Chick-fil-A, to individual learners seeking to enter, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to impact a rapidly growing industry. Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally. We choose to be a remote workforce so we can hire top talent regardless of location — all while empowering employees to work from wherever they choose. Innovative, brave, kind and diverse are defining traits of our team. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more.

Key Responsibilities

Social Media Strategy & Growth

Develop and execute a scalable organic social media framework (YouTube, Reddit, Facebook, LinkedIn).
Implement data-driven engagement strategies to increase audience interactions, traffic, and conversions.
Optimize organic social media for multiple audiences at different funnel stages.
Build and manage a strategic Reddit presence, including subreddit development, AMAs, and content repurposing for other platforms.
Develop a measurement and optimization approach that ensures social efforts contribute to both immediate and long-term goals.

YouTube & Reddit Optimization

Craft and refine YouTube Shorts and long-form content strategies, optimizing titles, descriptions, keywords, and engagement tactics in collaboration with SEO.
Develop and execute Reddit engagement strategies, leveraging subreddit participation, AMA hosting, and targeted discussions to grow brand presence and community engagement.

Content Planning & Execution

Build and maintain a multi-platform content calendar to ensure consistent posting and engagement.
Collaborate with SEO, PPC, and creative teams to develop and refine content optimized for each platform.
Develop processes for scaling content production and engagement, ensuring high-quality, high-impact execution.
Repurpose content for maximum distribution, ensuring key insights and discussions extend across platforms.

Data Analysis, Testing & Optimization

Track and analyze social media performance metrics (engagement, traffic, revenue impact).
Develop and execute A/B tests and hypothesis-driven experiments to optimize content formats, post timing, and messaging.
Measure and refine how social efforts contribute to brand visibility, audience affinity, and overall digital presence.

Collaboration & Learning

Work closely with SEO and PPC teams to align organic social insights with paid strategies.
Stay ahead of emerging social media trends, platform updates, and algorithm changes to ensure maximum performance.
Proactively explore cross-platform content repurposing and engagement tactics for wider audience reach.

Required profile