VP, Marketing, Events & Donor Engagement, IIX - Vietnam at IIX Global

About the Orange Movement

Launched in 2022, the Orange Movement™ is a global initiative led by IIX to integrate gender equality and climate action into financial markets. As part of this movement, IIX introduced Orange Bonds, the world’s first gender-lensand climate-focused asset class designed to:

• Mobilize $10 billion in capital markets by 2030
• Impact 100 million women, girls, and gender minorities
• Position women and gender minorities as key players in climate mitigation and adaptation

The Orange Movement operates through strategic partnerships, financial innovation, and advocacy to transform global finance into a more inclusive and sustainable system. The program is currently funded by Australia’s Department of Foreign Affairs and Trade (DFAT) for the next three years, providing a strong foundation for growth. The Head of the Orange Movement will be responsible for executing the current program effectively while securing additional funding to expand its reach and impact.

About the Role:

The VP of Marketing, Events & Donor Engagement at IIX is a critical leadership role responsible for elevating brand awareness, amplifying impact stories, and cultivating strong relationships with donors, all in service of IIX's mission. This role leads the development and execution of comprehensive marketing and communications strategies, oversees high-profile events and campaigns, manages donor engagement initiatives, and directs media relations to maximize IIX's visibility and impact, particularly in relation to the movements and initiatives it houses.

• Develop and implement a comprehensive marketing and communications strategy
• Lead major events, summits, and campaigns
• Manage donor communications and engagement strategies
• Oversee media relations
• Work closely with the fundraising team
• Amplify impact stories
• Enhance brand visibility
• Manage digital marketing and social media
• Develop content marketing initiatives
• Monitor marketing and communications performance

Key Responsibilities:

1. Marketing & Communications Strategy

• Develop and implement a comprehensive marketing and communications strategy for IIX and its key initiatives (including the Orange Movement and others), enhancing global visibility, building brand recognition, and effectively communicating its mission, impact, and value proposition to target audiences.
• Identity target audiences, crafting compelling narratives, selecting appropriate channels (digital and traditional), and measuring campaign effectiveness.

2. Brand Management

• Oversee the development and implementation of brand guidelines and messaging for IIX and its various initiatives, ensuring consistent and impactful communication across all platforms.
• Maintain brand integrity and enhance brand equity. This includes managing distinct brand identities where appropriate while maintaining overall IIX brand cohesion.

3. Storytelling & Content Creation

• Develop and execute a content strategy that showcases IIX's and its movements' impact through compelling stories, case studies, videos, blog posts, social media content, and other engaging formats.
• Oversee the creation of high-quality content that resonates with target audiences and drives engagement.

4. Media Relations

• Develop and maintain relationships with key media contacts, proactively pitch stories to top-tier publications (both general and impact-focused), and manage media inquiries.
• Secure positive media coverage to raise awareness of IIX, its work, and its impact.

5. Events & Campaigns

• Lead the planning and execution of major events, summits, conferences, and campaigns to showcase IIX's and its movements' work, engage stakeholders, and generate momentum.
• Manage logistics, developing event programming, securing speakers, overseeing event promotion, and ensuring alignment with broader IIX strategic goals.

6. Digital Marketing

• Oversee the management of IIX's digital presence, including websites, social media channels, email marketing, and other online platforms.
• Implement digital marketing strategies to increase reach, engagement, and brand awareness.
• Manage distinct digital presences for key initiatives while ensuring overall brand coherence.

7. Donor Communications & Engagement

• Develop and implement donor communications and engagement strategies to cultivate relationships with existing donors, increase donor retention, and attract new donors.
• This includes creating personalized communications, organizing donor events, and managing donor recognition programs.

8. Fundraising Support

• Work closely with the fundraising team to design and execute donor engagement campaigns that support fundraising goals for IIX and its various initiatives.
• Develop compelling messaging and materials for fundraising appeals.

9. Cross-Functional Collaboration

• Collaborate closely with other teams within IIX, including programs, investments, research, and finance, to ensure alignment and maximize synergies.
• Facilitate effective communication and collaboration across departments.

10. Data Analysis & Reporting

• Track and analyze key metrics to measure the effectiveness of marketing, events, and donor engagement initiatives.
• Provide regular reports on progress and make data-driven recommendations for improvement.

11. Team Leadership & Management

• Lead, manage, and mentor a high-performing team of marketing, events, and communications professionals.
• Set performance goals, provide regular feedback, and support professional development.

12. Budget Management

• Manage the budget for marketing, events, and donor engagement activities, ensuring resources are allocated effectively and efficiently.

Key Performance Indicators (KPIs)

• Reach at least 1M people globally through marketing campaigns by year three.
• Organize at least three high-profile global events annually.
• Secure at least $2M through donor engagement campaigns over three years.
• Maintain at least 80% donor retention rate.

Required Qualifications:

✅ Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field. A Master's degree in a related field is preferred.

✅ Experience: 15+ years of progressively responsible experience in marketing, communications, events management, and/or donor engagement, preferably in the non-profit, impact investing, or international development sector. Knowledge of CRM systems and donor databases.

✅ Expertise:Demonstrated success in developing and implementing comprehensive marketing and communications strategies that enhance global visibility and brand recognition.Proven track record of leading and managing major events, summits, and campaigns that showcase impact and drive engagement.Experience in developing and executing donor communications and engagement strategies that increase retention and cultivate deeper relationships with donors.Experience working closely with fundraising teams to design and implement integrated donor engagement campaigns.

✅ Communication Skills: Exceptional public speaking, writing, and storytelling abilities.
✅ Strategic Mindset: Ability to translate vision into action and drive measurable results.
✅ Collaboration & Leadership: Proven experience managing cross-functional teams and complex projects.
✅ Location: Fully remote within APAC region with availability to travel.

Why Join IIX?

💡 Hands-on exposure to impact investing and sustainable finance
🌍 Opportunity to drive global change in gender equality and climate action
📈 Fast-track professional growth with training, mentorship, and leadership opportunities
🤝 Work with leading institutions – from UN agencies to top financial institutions

At IIX, we look for individuals who are:

✔ Passionate – Dedicated to impact investing and social finance
✔ Resilient – Able to navigate challenges in emerging markets
✔ Equitable – Committed to maximizing measurable social and financial impact
✔ Maverick – Independent, innovative, and bold in their approach

Application Process

📩 Submit your cover letter & resume
🔎 Only shortlisted candidates will be contacted.
🔒 Your personal data will be used strictly for recruitment purposes.

IIX is an equal-opportunity employer.

About Impact Investment Exchange (IIX)

Impact Investment Exchange (IIX) is a pioneer in impact investing, dedicated to reshaping finance for sustainable development. Over the past 15+ years, IIX has built the sustainable investing market through:

• Capital Mobilization – Including the Women’s Livelihood Bond™ Series (6 listed bonds and growing).
• Enterprise Technical Assistance – Supporting impact enterprises across Asia, Africa, and the Pacific.
• Data & Impact Measurement – Leveraging IIX Values™, an impact verification tech solution.
• Global Advocacy & Innovation – Such as the Orange Movement™, which integrates gender equality and climate action in financial markets.

Our Impact:

✅ Mobilized nearly $500M in private-sector capital
✅ Positively impacted over 160 million lives
✅ Avoided over 1.9 million metric tons of carbon
✅ Collected over 90,000+ data points on sustainable MSMEs

In 2024, IIX launched IIX Intelligence™, a global data hub evaluating gender diversity, ESG, and climate action among MSMEs. Our work has been recognized by accolades such as the Oslo Business for Peace Award and the UN Global Climate Action Award.

www.iixglobal.com