Digital Marketing Manager

Great company. Great people. Great opportunities.

If you’d like the chance to make your mark with the world’s largest equipment rental provider, come build your future with United Rentals!

As the B2B Digital Marketing Manager, you will manage the business’s paid media (search/social/display), SEO and local search strategies to drive full funnel customer engagement including brand consideration, leads and revenue. You will be responsible for translating our business unit strategy into performance marketing plans executed with top-tier agency support and a multi-million dollar media budget. Full funnel media knowledge and deep SEO knowledge are integral to your success.

What you’ll do:

• Paid Media strategy – design and execute media campaigns across different United Rentals’ businesses to drive revenue and leads.

• Collaborate closely with agency partners. Present media strategies and plans to key stakeholders.

• Search Engine Optimization (SEO) strategy – monitor keyword performance and collaborate with content team to ensure brand/non-brand terms are discoverable and converting.

• Propose content additions to improve discoverability. Deep knowledge of share of search and how to influence it.

• Understanding of technical SEO and collaboration with website development team are keys to success.

• Local Search strategy – run point on local search to ensure branch locations and listings are discoverable and driving calls to the branches.

• Collaborate with external vendors, internal branch managers and IT to ensure that branches rank high in local search.

• Vendor/Solution SME – manage the external discoverability tools and databases used to drive the digital marketing strategy. Stay abridge of new technology and trends in the search/media space.

• Other duties as assigned.

Requirements:

• Bachelor’s degree or equivalent experience

• 5+ years of experience as a digital marketing professional with a background in search and media marketing (B2B space preferred)

• Experience working with external agencies and internal stakeholders

• Experience using Google Analytics, Yext, Google Ad Words, Google My Business (GMB), Google Search Console (GSC), SEM Rush, Salesforce.com, Quantcast/Amobee, Social Platforms (Facebook, LinkedIn)

• Strong analytical and written/verbal communication skills

• Project Management skills and collaborative work style

• Goal focused with track record of hitting revenue goals

• Ability to simplify complex topics/educate others on digital initiatives

• Manage multiple projects, move at pace and dynamically flex based upon need

Why join us?

We don’t just “talk the talk!” We’re an award-winning company (recently named a Glassdoor Best Place to Work in 2023) that truly cares about our people - That’s why we offer best-in-class benefits and perks that will support you and your family. In addition to our health and financial plans, we also offer:

• Paid Parental Leave

• United Compassion Fund

• Employee Discount Program

• Career Development & Promotional Opportunities

• Additional Vacation Buy Up Program (US Only)

• Early Wage Access through Payactiv (US Hourly Only)

• Paid Sick Leave

• An inclusive and welcoming culture

Learn more about our full US benefit offerings here.

United Rentals, Inc. is an Equal Opportunity Employer and makes employment decisions regardless of race, color, religion, sex, national origin, age, genetic information, citizenship status, veteran status, sexual orientation, gender identity, disability, or any other status protected by law. If you need a reasonable accommodation at any point of the application process, please email careers@ur.com for assistance.

At United Rentals, we proudly hire active duty members, veterans, reservists, and their families. The values that define your service—leadership, discipline, integrity, and teamwork—are the same values that drive our success. With many veterans already part of our team, we’re ready to help you transition into a rewarding career.

United Rentals consists of a wide variety of roles with different duties and responsibilities. The actual pay rate offered to candidates varies depending upon a wide range of factors including specific position, education, training, experience, skills, and ability.