Clinical Marketing Manager, US Molecular Diagnostics

Job Description Summary

Clinical Marketing Manager, US Molecular Diagnostics (Remote)

Job Description Summary

The Clinical Marketing Manager is responsible for executing BD’s clinical marketing strategies to drive awareness, education, and adoption of our molecular diagnostics solutions in women’s health and cervical cancer prevention. This role focuses on marketing tactical execution across four key areas:

Provider & Key Opinion Leader (KOL) Engagement – Support educational initiatives, speaker programs, and KOL development strategies.
Clinical Messaging & Content Development – Support and distribute impactful provider-facing marketing materials.
Clinical Commercial Support – Ensure alignment between marketing, sales, clinical field teams, and other stakeholders.
Market Shaping & Competitive Intelligence – Support strategic initiatives to strengthen BD’s leadership in molecular diagnostics.
This is a marketing (non-sales) role requiring a balance of marketing execution expertise, provider engagement, and cross-functional collaboration. The ideal candidate will have marketing experience in healthcare, diagnostics, or MedTech.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Key Responsibilities:

Provider & KOL Engagement

• Support regional and national KOL engagement programs, including speaker programs, webinars, and professional society collaborations.

• Manage and coordinate KOL involvement in BD’s marketing programs, advisory boards, and educational initiatives.

• Attend national and regional conferences to execute BD’s presence, engage providers, and gather competitive intelligence.

Clinical Messaging & Content Development

• Develop and adapt marketing materials (training decks, FAQs, and digital content) to align with BD’s clinical messaging.

• Translate scientific and clinical data into compelling, actionable messaging for healthcare providers.

• Collaborate with cross-functional teams, including medical affairs, regulatory, global public health, and commercial teams, to ensure message consistency and compliance.

• Leverage omnichannel strategies (webinars, blogs, videos, and professional forums) to amplify key clinical messages.

Commercial Support & Cross-Functional Alignment

• Align marketing efforts with sales and field teams by providing targeted clinical marketing assets.

• Support training initiatives to ensure commercial teams are equipped with accurate, impactful messaging.

• Partner with and support clinical specialists, field sales teams, and other BD business units to ensure a unified approach to clinical engagement.

Market Shaping & Competitive Intelligence

• Support strategic marketing initiatives to position BD as a leader in HPV screening and molecular diagnostics.

• Support BD’s involvement with professional societies and guideline committees to influence the standard of care.

• Gather and synthesize competitive intelligence from the field to refine messaging and commercial strategy.

Ideal Candidate Profile

• 2-5 years in marketing execution (healthcare, diagnostics, MedTech), provider engagement, or commercial support in healthcare/diagnostics.

• RN, NP, or PA with clinical experience in women’s health, infectious diseases, or molecular diagnostics (preferred).

• Strong ability to translate clinical data and updated clinical guidelines into compelling marketing materials for healthcare providers and laboratorians.

• Highly organized and detail-oriented, with excellent project management skills to juggle multiple priorities.

• Strong ability to collaborate across functions, including marketing, sales, clinical teams, and KOLs.

• Comfortable with public speaking, networking, and presenting at industry events.

• Ability to travel up to 50-60% for provider meetings, conferences, and commercial support.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers 

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

Required Skills

Optional Skills

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Primary Work Location

USA MD - Sparks - 7 Loveton Circle

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$99,700.00 - $164,300.00 USD Annual