Senior Paid Media Specialist Direct Response

Position Summary

The Sr. Paid Media Specialist will oversee the execution and optimization of direct response digital media campaigns for National University. This role entails developing comprehensive paid media strategies aligned with marketing objectives, managing campaign budgets, and utilizing data-driven insights to enhance the performance of remarketing, social, and search campaigns. The Sr. Paid Media Specialist will demonstrate a proven track record in managing substantial advertising budgets, delivering impactful campaigns, and leading cross-functional projects.

This role offers an exciting opportunity to drive impactful digital strategies within a dynamic educational institution, contributing directly to the university’s growth and success in student enrollment through innovative paid media campaigns.

Essential Functions:

• Manage and optimize remarketing and/or paid search campaigns, strategically driving lead generation and revenue growth.
• Design and launch remarketing and search campaigns, continuously reviewing performance metrics and making necessary adjustments.
• Develop and implement strategies for audience remarketing and nurturing across various media channels, targeting the entire marketing funnel.
• Stay updated on industry trends and integrate innovative approaches into campaign strategies.
• Generate recommendations for new campaigns, audiences, and messaging aligned with media KPIs.
• Take ownership of reporting, analysis, and communication of channel performance, identifying key opportunities for optimization.
• Utilize advanced analytics to evaluate ad performance and optimize campaigns for maximum impact.
• Collaborate closely with the Conversion Rate Optimization (CRO) team to conduct qualitative and quantitative research and analysis.
• Effectively communicate insights and present reports to team members and senior leadership.
• Manage relationships with third-party media partners across digital and social platforms.

Supervisory Responsibilities: Yes

Requirements:

• Bachelor's degree in Advertising, Communications, Marketing, or related fields, or equivalent practical experience exceeding 5 years in managing digital media campaigns.
• Strong proficiency in digital advertising platforms such as Google Ads, META, MNTN, etc., and a solid grasp of performance-driven digital marketing concepts.
• Experience in Higher Education preferred, with a successful track record of implementing strategies tailored to engage prospective students and drive enrollment growth.
• Excellent analytical skills with the ability to interpret and leverage campaign performance data effectively.
• Strong communication and presentation skills.

Competencies/Technical Skills:

• Exceptional communication and interpersonal skills, capable of presenting to diverse audiences.
• Strong analytical abilities with meticulous attention to detail.
• Highly organized with the ability to manage multiple ongoing projects efficiently.
• Self-motivated and capable of working independently, yet effective in collaborative environments.
• Deep understanding of digital advertising platforms encompassing search, remarketing, social, etc.
• Demonstrated success in planning, executing, and optimizing paid media campaigns.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and equivalent Google applications.
• Ability to work independently while fostering a collaborative spirit within diverse team environments, thriving in a fast-paced setting with shifting priorities and deadlines.

Location: Remote

Travel: as needed

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Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies.  Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family.  For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.

Compensation Range:

National University is committed to maintaining a high-quality, diverse workforce representative of the populations we serve. National University employs more than 5,000 faculty and staff and serves over 41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community and a commitment to diversity. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our diverse student population, including adult learners and working professionals.

National University offers an opportunity to work in an innovative environment that supports diversity.

National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a diverse mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University. We are focused on equality and believe deeply in diversity of race, color, ancestry, age, family care status, veteran status, marital status, creed, religion, sex, gender, sexual orientation, religion, ethnicity, national origin, and other legally protected group status.