Director Consumer Insights

THE ROLE:    

• This position will report to the: Chief Marketing Officer
• Travel Requirement: Up to 20%
• Location: Remote
• FLSA Status: Exempt
• Employment Category: Full Time
• Pay Range: $164k - $190k

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Evolution Fresh and our joint venture with Sambazon. Bolthouse Farms is the preeminent provider of chilled juice, smoothies, and protein drinks. Evolution Fresh - is the premier, cold-pressed juice brand and maker of the new Real Fruit Soda. Through our integrated partnership with Sambazon we produce and sell their high-quality Açaí beverages.  

 Formerly known as Bolthouse Farms – Generous Brands was born out of the independence from its carrot operations and is poised to be the “World’s Largest Beverage Start-Up.” 

Currently we have 1000 employees located across the country at our hubs/facilities in Bakersfield, CA, Rancho Cucamonga, CA & Chicago, IL.  

 You can connect with our brands on their socials - Bolthouse Farms  (LinkedIn, Instagram and TikTok ) and Evolution Fresh (LinkedIn, Instagram and TikTok).

WHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLE    

Director Consumer Insights works closely with Marketing and other key cross functionals to drive consumer driven business decisions. Someone successful in this role will be grounded in food and beverage CPG consumer insights fundamentals on the client side. This role will be focused on understanding the consumer, competitive intelligence, foresight, product testing best practices, innovation, renovation and communication. The Director of Consumer Insights will act as an individual contributor responsible for creating, managing and communicating business insights gained by both ad hoc pieces of research as well as synthesizing data from multiple sources. This person will also act as an influential business partner with a ‘seat at the table’ for key strategic and planning meetings. This position will sit within the Generous Brands Marketing Team and will be remote, with collaboration sessions in Bakersfield, Rancho Cucamonga, Los Angeles, or Chicago on an as-needed basis.

WHAT WE’RE LOOKING FOR   

Minimum Qualifications:

• Bachelor’s degree required; Masters preferred
• Minimum of 8 years of consumer insights experience on either client or supplier side, with at least 5 years at client-side food or beverage CPG
• A deep understanding and application of Nielsen/IRI POS and panel data, and other syndicated data 
• A deep understanding and application of both qualitative and quantitative research methods 
• Strong project management skills and attention to detail
• Excellent interpersonal communication and team working skills
• Innovation research experience from leveraging foundational work to identify whitespace, to ideation, concept/bundle optimization, graphics, in store and post launch 

Additional Required Qualifications:    

• YOU MIGHT BE A GOOD FIT IF…
  • You’re a creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment
  • You are a natural self-starter, comfortable taking the lead with limited resources while still achieving strong results
  • You’re highly skilled at being agile and can pivot priorities on a dime
  • You are a strong communicator and collaborator with an ability to inspire and influence others, either as the leader or as a member of the team 
  • You have a passion for, and keep up with trends and culture 
  • You are a research generalist with broad understanding and application of syndicated, quantitative and qualitative methods

Preferred Qualifications:    

• Ability to pull data directly from Unify/Circana/SPINS/Nielsen
• Negotiating contracts with syndicated partners like Circana/Others 
• Sensory background 

Physical Demands:    

HOURS & WORKDAYS:

WHAT WE OFFER 
 

Our rich benefits packages are designed to support the health and well-being of both our eligible co-workers and their families.    

• Medical  
• Dental  
• Vision  
• Group Life and AD&D  
• Voluntary Life and AD&D  
• Group Short-Term Disability  
• Group Long-Term Disability  
• Flexible Spending Accounts  
• Employee Assistance Program  
• 401(k)  
• Paid Time Off  

 EQUAL EMPLOYMENT OPPORTUNITY 
 We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation to qualified individuals with disabilities, as need, to assist them in performing essential job functions. 
 

REASONABLE ACCOMMODATIONS 
 Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: TalentAcquisition@bolthouse.com for additional support and guidance. 

RECRUITMENT AGENCIES: 
 Generous Brands does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.
 
 

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