Offer summary

Qualifications:

Proven experience in growth strategy and go-to-market execution., Strong background in digital marketing and lead generation., Excellent communication skills for storytelling and brand positioning., Experience in managing and inspiring a marketing team..

Key responsabilities:

Lead the development and implementation of go-to-market strategies for the US.

Scale lead generation through digital campaigns and partnerships.

Cultivate strategic partnerships with municipal associations to expand distribution.

Empower and collaborate with the marketing team to align strategies and track performance metrics.

Job description

Do you want to join us on our mission to shape democracies for the digital age? Are you looking for an international and fast-paced, yet collaborative and inclusive environment to thrive in? You have come to the right place.

Go Vocal, a global impact scale-up with its HQ in Brussels, Belgium, works to make public decision-making more participatory, inclusive, and responsive. Our SaaS platform is already being used by 500+ local governments and organisations in over 20 countries, facilitating two-way communication between governments and their residents. Since it was founded in 2015, Go Vocal has given 1,500,000+ community members a direct voice in local decision-making, has earned recognition as the 'Best Social Impact Startup in Europe', and was featured in outlets such as The New York Times and Forbes.

Go Vocal is looking for purpose-driven talent to join us on our mission to enable millions of people in cities across the globe to shape the future of their communities.

Head of Growth

As our Head of Growth, you’ll lead Go Vocal’s international growth, shape go-to-market strategies, and build a strong global brand to bring Go Vocal to 1,000+ cities within 3 years. Key responsibilities include:

Go-to-Market Strategy and Growth in the US:
- Develop and implement GTM playbooks for the US.
- Scale lead generation through digital campaigns, partnerships, and content marketing.
- Cultivate strategic partnerships with municipal associations and stakeholders to unlock new distribution channels.
Build an Impactful Global Brand:
- Position Go Vocal as a thought leader in participatory democracy through storytelling, events, and media.
- Refine brand messaging and visual identity to ensure consistency across markets.
- Highlight Go Vocal’s impact with creative campaigns and success stories from government partners.
Inspire and Lead the Marketing Team:
- Empower a five-person marketing team, fostering creativity, growth, and purpose.
- Collaborate across teams, including Country Managers, Sales, Product, and GovSuccess, to align strategies.
- Define and track key performance metrics, using data insights to optimize strategies with the CEO.