WordPress VIP is the world’s leading enterprise content management platform. We help the world's largest companies (including Meta, Salesforce, and Disney) create innovative digital experiences with WordPress.
The VP, Brand & Growth will play a pivotal role in defining and executing our brand narrative, voice, and content strategy as a lever to drive pipeline growth and revenue for WordPress VIP, the enterprise division of Automattic.
You will build and scale our brand’s presence across multiple channels, develop impactful storytelling, and drive cohesive communication across all touchpoints. In this strategic yet execution-focused role, you will lead and build a team, and partner closely with cross-functional teams to align our brand vision with achieving pipeline and revenue objectives.
The VP, Brand & Growth will lead a team that drives awareness, pipeline coverage, and conversion to qualified opportunities. You will have a holistic understanding of our brand promise and differentiation across the lifecycle of our existing and future customers. You'll bring a commercial mindset to marketing and across the WordPress VIP organization, setting and holding high standards of what it means to use brand, storytelling, and effective marketing to drive growth.
Responsibilities
Team Leadership & Cross-Functional Collaboration
Brand
Content
Communications
Performance Marketing
Website Management & Innovation
Requirements
Compensation and Benefits
Salary range: $240,000-$330,000 USD. Please note that salary ranges are global, regardless of location, and we pay in local currency.
We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated.
This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves.
About Automattic
We are the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, Pocket Casts, and more. We believe in making the web a better place.
We’re a distributed company with more than 1700 Automatticians in 92 countries speaking 110+ different languages. And, even more than growth and profitability (although we’re plenty profitable), above all, we’re driven by a mission: We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.
We believe in Open Source, and the vast majority of our work is available under the GPL.
Diversity, Equity, & Inclusion at Automattic
We’re improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.
Automattic is a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.
If you need disability-related accommodations during the application or interview process, please fill out this form. We are committed to ensuring an accessible hiring process for all candidates.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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