Senior Specialist, Market Researcher

Referral Details:

We greatly appreciate your referral, and we look forward to reviewing the qualifications of the candidate you've recommended. Here's a brief overview of the process: 

  

After you've completed this referral form, your recommended candidate will be directed to apply for the specific role through our website. This step is crucial for Wipfli to remain compliant with federal laws and to ensure a fair and transparent selection process. Once their application is received, our Talent Acquisition team will evaluate their qualifications, including how well they align with the requirements of the role and the broader needs of our organization. 

  

Your referred candidate will remain in our candidate database for future opportunities, offering them additional chances to become part of our team. As the referrer, your role in the recruitment process is to bring potential talent to our attention. We ask that you refrain from discussing updates on the candidate's status, out of respect for their personal consideration. Our Talent Acquisition team will provide you with a final update once the candidate has been informed of their application status. Throughout this process, we may reach out to you with any questions or additional information to ensure a seamless and effective referral experience. 

  

Thank you for your invaluable contribution to our recruitment efforts, and we sincerely appreciate your understanding and support throughout this process.  If you would like to read more about referral bonus eligibility, please visit InSite: Referral Bonus Program Eligibility 

Responsibilities: The Senior Specialist, Market Researcher ensures the successful delivery of quantitative and qualitative primary research projects and their integration into the marketing, business development, and growth operations of the firm, in accordance with company policies and procedures.   Essential Responsibilities: - Plan and facilitate primary research projects, including but not limited to planning research strategies and methodologies, drafting research instruments, coordinating all aspects of fieldwork, analyzing data, and developing research and insights reports. - Initiate and executes client communication, including consultation to understand research objectives, instrument development, timeline management, and delivery of final data and analysis. - Serve as the primary contact/liaison for all vendors associated with the project(s) to include performance, timeliness, and budget constraints. - For quantitative research: create high-quality surveys with robust methods to achieve objectives. Select a sampling strategy and build sample frames. Program, test, and field surveys, monitoring partial data for needed adjustments. Develop data processing specs and check toplines, tables, and crosstabs. Prepare final topline data and trends. Review and verify final data. Analyze it and create client reports/presentations. - For qualitative research: prepare discussion/interview guides based on established methodological standards to achieve research goals. Conduct and moderate interviews and group discussions. Perform thorough analysis of collected data (including thematic analysis within and across cases) and create client reports and presentations. - Ensure spending according to project budget(s), accurate invoicing and timely payment of invoices. Forecast deliverables and spending accurately. Knowledge, Skills and Abilities: Required Qualifications: - Bachelor’s degree in a business-related field (preferably marketing, statistics, research or a related field) - 4-6+ years of research project management experience - Data driven and highly detailed oriented - Strong knowledge of research methodologies - Experience with quantitative and qualitative data analysis Preferred Qualifications: - Master’s degree - Experience in a leadership role - Highly motivated and willing to champion new projects Benjamin Dzanic, from our recruiting team, will be guiding you through this process. Visit his LinkedIn page to connect!    #LI-REMOTE #LI-BD1