Lead, Digital Content Author, Retail Marketing - NYC

The annual base salary for this position ranges from $97,200.00 in our lowest geographic market to $217,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.

WHO WE ARE LOOKING FOR

We’re looking for a Digital Content Author, Retail Brand Marketing Lead to join our Retail Marketing organization in New York City. The NYC Digital Team, within the Retail organization, plays a critical role in leading the digital strategy and creating connected experiences that engage local consumers across key platforms.

This position will play a key role in driving meaningful relationships with Nike consumers through the implementation of dynamic and testable marketing plans that ultimately increase city member acquisition, engagement, and retention. The ideal candidate will have strong communication and organization skills, a proven track record developing and carrying out consumer-centric, omni-channel marketing plans, and have the capacity to multi-task in a fast-paced environment. The candidate must obsess the latest trends in digital - mobile, social media, etc - and be able to overlay consumer need to create impactful, industry-leading solutions.

In this role, you will act as the subject matter specialist for content publishing across all digital tools and processes. A Digital Content Lead Author supports multiple cross-functional partners, including brand, retail marketing, and digital technology, passionate about delivering a seamless experience on Nike’s Digital channels. Consulting as a resource of expertise (SME) on tools utilized for content publishing with upstream teams and functional partners. Assisting in the development and documentation of publishing standards and best practices to streamline operations, communication, and appropriate use of guidelines for supported experiences. Troubleshoot and track tool issues/bugs, support authoring peers in problem solving and liaison with digital support teams.

It’s crucial that this individual be proactive, curious, and data-minded. The Brand Marketing team lives and breathes at the intersection of art and science – it’s as much about being able to successfully translate complex data and insights into measurable strategies, as it is leveraging incredible brand smarts and intuition to uncover inspiring storytelling, drive a great brief, and ultimately, create amazing connections with consumers. City Digital team is spearheading transformation for the enterprise; the ideal candidate will thrive in ambiguity and be excited to help create the future of sport at Nike.

WHAT YOU WILL WORK ON

In this role, you will obsess the end-to-end consumer experience across all Nike-owned and partner platforms. You will build robust, data-backed strategies informed by insights, analytics, and creative approach to thoughtfully engage New York City consumers and position Nike’s channel executions as best-in-class. You will craft and deliver marketing plans centered on consumer engagement that aligned with city brand + business priorities, anchored in clear KPIs. You will be responsible for the channel strategy, the brief to creative, supervising the final stages of implementation and publishing, and performance insights. The candidate should have an understanding of analytics, communicating channel insights, tear downs, and takeaways on a weekly-monthly-seasonally basis. You will partner with Nike cross-functional teams to have a full understanding of current and future capabilities of all Nike owned platforms. You will deliver marketing plans in an innovative way to drive best-in-class marketing experiences for our consumers and members.  

A TYPICAL DAY/WEEK LOOKS LIKE

• Partner cross-functionally (Brand Marketing, Social, Creative, Integrated Media, Stores) to communicate Digital channel priorities for New York City’s priority Fields of Play
• Write and refine creative briefs to ensure platform-right, channel-right content is briefed and delivered by NYC / NA Brand Creative Studio and/or agency partners
• Facilitate digital offerings of city sport, athlete, Nike, and consumer moments including on-the-ground experiential support; publishing and authoring on our CSM platform when needed
• Provide short and medium-term goal planning; synthesize program results & best practices to increase effectiveness
• Partner across business units and merchandising to implement commerce capabilities and integrate into the overarching Digital strategy
• Report on channel performance to key stakeholders to optimize consumer Journeys
• Partner with NA and Global social, channel and 365 teams, and external partners, to scale relevant initiatives beyond New York City.
• Manage collaboration with agency team and vendors

WHO YOU WILL WORK WITH

As a member of the NYC Retail Marketing team, you will report to the NYC retail Marketing Director. You'll partner closely with the city, geo, and global teams, along with external agency partners to develop deep, ‘365’ programming plans to power the Nike platform. Building positive relationships and collaborating with cross-functional teams will be imperative to your success. You will collaborate daily with partners including the NYC Brand Marketing team (Retail Brand, Stores Marketing, Visual Merchandising), brand management, integrated media, and creative studios to bring the brand to life across Nike-owned and partner channels. From a retail standpoint, you will team up with the Nike Direct stores team to co-develop marketing plans to support traffic driving efforts to our local stores. Obsessing the user experience, you will coordinate with internal partners and platform users across the business to ensure best-in-class application of social capabilities.

WHAT YOU BRING

• Bachelor’s degree or equivalent combination of education, experience or training
• 5+ years of work experience in digital / online marketing or related field within a corporate or agency environment preferred
• 2-3 years web design or CMS authoring/management experience
• Strong understanding of digital marketing strategy and tactics across key channels including digital apps, email, .com experiences, paid media, and social, and how to apply these tactics to thoughtful journeys against the funnel
• Ability to craft strong briefs based on Art and Science that maximizes the deployment of outstanding content that will win with our consumer 
• Proven track record leading and implementing consumer-centric, multi-channel, integrated marketing strategies
• Outstanding communication and organizational skills to influence functional teams and cross-functional projects, including meeting facilitation
• Strong understanding of digital analytics standard methodologies and proven capability to use data to drive business decisions and inform plans
• Experience working with brand and creative teams on key digital and social platforms (examples of projects encouraged)
• Comfortable in managing constantly evolving platform landscape while providing clear POV’s and willingness to align / educate / compromise with internal partners
• Early adopter and problem solver for digital platforms (comfortable trying new tools and adapting to process improvements)
• Proven track record of driving projects end-to-end with the ability to work proactively and autonomously
• Experience with these tools are needed for this role WordPress, Adobe, Drupal, Figma, Sprinklr

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.