Senior Product Marketing Manager, Plaque

As Senior Product Marketing Manager, Plaque, you will play a pivotal role in transforming CAD treatment by planning, developing, and executing Plaque Analysis marketing strategy to drive adoption and utilization. #LI-Remote; #LI-KS1

Job Responsibilities: 

• Understand the patient journey and cultivate deep understanding of customer needs, competitive dynamics, and market opportunities.
• Customize HeartFlow Plaque Analysis value propositions, positioning, key messages, and assets to drive adoption and utilization.
• Understand barriers-to-adoption, work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success.
• Collaborate across Marketing to ensure cohesive marketing plan.
• Collaborate with Marketing Communications to build and execute the omnichannel strategy reach target customer segments.
• Collaborate with Sales Training to build content for continued education of the salesforce.
• Collaborate with Medical Affairs to build thought leadership content. 
• Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results.
• Closely manage timelines across all activities to drive execution.
• Set metrics and take a data-driven approach to measure the effectiveness of the marketing programs.

Background:

• Experience and track record in developing and launching marketing initiatives in the healthcare space to drive business results.
• Experience translating complex clinical evidence and health economics data to support value proposition and build commercial messaging.
• Experience in close collaboration with cross-functional team and sales organization to drive campaign execution.
• Experience working with Imaging Cardiologists/Radiologist, General Cardiologist, Interventional Cardiologist and CV line Administrators.

Skillset Requirements:

• Proven ability to establish/set marketing strategy and drive execution.
• Critical and analytical thinking to solve business challenges.
• Self-motivated, flexible, and entrepreneurial
• Excellent presentation, written, and verbal communication skills.
• Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results.

Educational Requirements and Work Experience:

• Bachelor's Degree in a related field, preferably business or science.
• Minimum of 5 years with a Bachelor’s degree, or 3 years with a Master’s degree, of relevant experience in marketing or market development
• Previous medical device, life science, or healthcare commercial marketing and market development experience, including developing and launching marketing initiatives and campaigns to drive adoption.
• Experience within a start-up environment preferred.
• Experience in cardiology preferred

A reasonable estimate of the yearly base compensation range is $103,000 to $165,000, cash bonus, and stock options.