Job description

This is a remote position.

Schedule: Flexible during client business hours, 9 AM - 5 PM Sydney Time | 7 AM - 3 PM Manila Time

Number of paid working hours per week: 20 hours per week

Job Overview

We are seeking a highly skilled Google Ads Specialist to join our client's team on a part-time basis. The ideal candidate will be responsible for managing and optimizing Google Ads campaigns to ensure maximum ROI. You will work closely with our client's marketing team to develop and execute paid search strategies that align with business goals and drive high-quality traffic.

Key Responsibilities:

Develop, manage, and optimize Google Ads campaigns across Search, Display, Shopping, and YouTube.
Conduct keyword research and competitive analysis to identify opportunities for growth.
Write compelling ad copy and create high-converting landing pages in collaboration with the design and content teams.
Implement A/B testing strategies to improve ad performance.
Monitor and analyze campaign performance metrics, making data-driven recommendations for optimization.
Manage ad budgets efficiently to maximize return on ad spend (ROAS).
Keep up-to-date with the latest trends and updates in Google Ads and PPC strategies.
Generate performance reports and provide insights to stakeholders.
Collaborate with the marketing team to align paid search efforts with overall marketing goals.

Requirements:

Proven experience as a Google Ads Specialist or in a similar PPC role.
Strong understanding of Google Ads platforms, including Search, Display, Shopping, and YouTube Ads.
Experience with Google Analytics, Google Tag Manager, and conversion tracking setup.
Proficiency in keyword research, audience targeting, and bid management strategies.
Ability to analyze campaign performance and make data-driven optimizations.
Familiarity with landing page design best practices for ad conversions.
Excellent communication and reporting skills.
Google Ads certification is a plus.
Strong attention to detail and ability to work independently.