Meta Ads Specialist

This is a remote position.

Job Title: Meta Ads Specialist (Part-Time)

Job Overview

We are looking for a talented Meta Ads Specialist to join our team on a part-time basis. The ideal candidate will have a strong background in managing and optimizing Meta (Facebook & Instagram) advertising campaigns to drive engagement, conversions, and return on ad spend (ROAS). This role requires a combination of strategic thinking, analytical skills, and creativity to ensure maximum campaign performance.

Key Responsibilities

• Develop, manage, and optimize Meta (Facebook & Instagram) Ads campaigns.
  

• Conduct audience research, segmentation, and targeting to enhance campaign effectiveness.
  

• Create compelling ad creatives in collaboration with the design and content teams.
  

• Implement A/B testing strategies to improve ad performance.
  

• Monitor, analyze, and report on campaign performance metrics, making data-driven optimizations.
  

• Manage ad budgets efficiently to maximize return on ad spend (ROAS).
  

• Keep up-to-date with Meta Ads platform updates, trends, and best practices.
  

• Set up and manage conversion tracking, pixel implementation, and retargeting strategies.
  

• Collaborate with the marketing team to align paid social efforts with overall marketing goals.
  

Requirements & Qualifications

• Proven experience as a Meta Ads Specialist or in a similar paid social media advertising role.
  

• Strong understanding of Facebook Business Manager, Ads Manager, and Meta’s advertising ecosystem.
  

• Experience with audience segmentation, lookalike audiences, and retargeting strategies.
  

• Proficiency in analyzing data and making data-driven decisions.
  

• Familiarity with landing page optimization and conversion rate strategies.
  

• Strong attention to detail and ability to manage multiple campaigns simultaneously.
  

• Excellent communication and reporting skills.
  

• Meta Blueprint certification is a plus.