Marketing Data & Operations Manager

Our mission is to Profoundly change the standard of care by creating a tomorrow where clinicians can confidently ablate tissue with precision; a tomorrow where patients have access to safe and effective treatment options, so they can quickly return to their daily lives. Changing the standard of care is part of our fabric. We are a group of energetic, problem-solvers focused on innovation, and looking to change the world. We are changing the paradigm for treating diseases such as prostate cancer by using real-time MR Imaging, thermal ultrasound and close-loop temperature feedback control, to gently ablate the diseased tissue with minimal side effects.

If you share our values and want to work in a collaborative results focused culture and want to make a Profound impact in healthcare and your career, here is your chance.

General Accountability:

The Marketing Data & Operations Manager plays a crucial role in optimizing marketing strategies by leveraging data-driven insights and streamlining operational processes. This role is ideal for a highly analytical professional with 3-5 years of experience in marketing operations, data analysis, and patient engagement. The ideal candidate has proven success in driving patient pathway adoption and thrives in a fast-paced environment. Experience with HubSpot and/or AcuityMD is preferred but not required.

Duties and Responsibilities:

Data Management & Analysis:

• Collect, validate, and interpret marketing and patient pathway data from multiple sources, including CRM platforms (like AcuityMD), digital campaigns, sales reports, and third-party databases
• Analyze trends in patient adoption, engagement, and conversion to optimize marketing efforts for medical devices
• Identify gaps in data collection and recommend solutions to improve accuracy and completeness

Marketing Operations & Automation:

• Manage and optimize marketing automation workflows within HubSpot (preferred) or similar CRM platforms
• Develop and refine lead management processes to support patient acquisition, retention, and pathway adoption
• Ensure seamless integration of marketing technologies with sales tools, EMRs, and patient management systems.

Patient Pathway Optimization & Adoption:

• Use data-driven insights to enhance patient engagement strategies, ensuring smooth adoption of medical devices.
• Track and measure key patient journey touchpoints, optimizing messaging and outreach for improved outcomes.
• Work closely with sales, clinical teams, and customer success to drive awareness and usage of medical devices

Performance Tracking & Reporting:

• Develop dashboards and reporting frameworks to monitor key patient pathway and marketing KPIs such as referral conversion rates, patient adherence, and ROI.
• Deliver actionable insights to senior leadership, marketing, and sales teams to refine strategies in real time.        Present findings with clear data visualizations to support decision-making.

Compliance & Data Governance:

• Ensure marketing data and operations align with industry regulations, including HIPAA, GDPR, and FDA marketing guidelines.
• Implement best practices for data security, storage, and patient privacy.

Education and Certification:

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field or relevant work experience

Key Attributes (experience, skills and technical knowledge):

• 3-5 years of experience in marketing operations, data analysis, or a related field within the medical device industry.
• Proven success in driving patient pathway adoption through data-driven marketing strategies.
• Strong analytical skills with the ability to manually source, interpret, and leverage marketing data to optimize patient engagement.
• Experience managing CRM and marketing automation platforms (HubSpot and/or AcuityMD preferred, but not required).
• Proficiency in data visualization tools to present insights effectively.
• Strong problem-solving skills, with the ability to work independently in a fast-paced, high-growth environment.

Preferred Qualifications:

• Experience working within the medical device space, patient education programs, and healthcare marketing.
• Familiarity with patient journey mapping and digital health analytics.

We thank you for your interest in Profound Medical. Please note only candidates that are short-listed will be contacted.

We strive to promote diversity and equal opportunity in the workplace and encourage applications from all qualified individuals, including those with disabilities. If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require.