Senior Product Marketing Manager

Outpost24 is currently seeking a Senior Product Marketing Manager based in Europe/Tel Aviv to add to our excellent product marketing team!

About Outpost24

Outpost24 is a leading cybersecurity vendor in Europe that helps CISOs and security teams identify what threats matters most.

This role will focus on supporting our Specops business line – Specops Software, an Outpost24 company, is a leading provider of password management and authentication solutions. Specops protects business data by blocking weak passwords and securing user authentication.

Founded in 2001, we are headquartered in Sweden and the US, with additional offices in the UK, Netherlands, Belgium, Denmark, France, and Spain.

About the Product Marketing team

Our task is to sit between Product and Marketing and Product and Sales and Product and The Market to own the messaging and positioning of our products and design GTM plans that support our target and company strategy.

What we are looking for

You are a great storyteller who relies on customer research to build your market hypotheses. You are expertly skilled at building rapport quickly – whether that’s with another department colleague or a customer you’ve never spoken with before during a case study interview.

You take initiative. Your brain lights up from spinning out new ideas for marketing campaigns or new conversation paths for Sales. You are the driver behind your best ideas - bringing every party across departments you need together to make it come to life. Tackling a big project your organization has never done before excites you and you know you can make it happen because you’ve tackled the unknown before.

You are OK with failing. You know failure is a part of product and marketing hypotheses but you also know how to define failure because defining success with metrics ahead of any GTM move is built into your DNA. You don’t stop at failure – you let it propel you forward into your contingency plan or next idea.

Technical subjects do not intimidate you. You are expert at breaking down things you don’t understand into defined pieces and identifying who or what can help you grasp the concept well enough to explain it in simple terms to non-technical colleagues.

Presentations are a regular part of how you communicate. Whether you are presenting the latest findings from some customer research or training colleagues on messaging, you are incredibly comfortable with the medium and consistently get great feedback.

You are an excellent writer. You proactively reject the use of jargon and instead seek out the language of your target’s voice – whether that’s an internal stakeholder or an external customer.

What you’ll do

• Educate customer facing teams (direct sales, channel partners, customer success and support teams) about the customer’s perception of value and how our solutions deliver it.
• Compare substitute solutions or competitive approaches to solving the same problems that we do, clearly identifying differences.
• Stay on top of market and customer trends to better inform positioning, messaging, and new campaigns.
• Lead GTM for your product category, collaborating with product and marketing teams to ensure customer messages are clearly articulated.
• Create compelling content for a variety of communication channels (digital, video, group presentation, or one-on-one interaction) that map into critical customer interactions.

What you have

• 5+ years’ experience in product marketing, ideally in a technical or security B2B space as well as experience with both product-led and sales-led GTM motions
• Deep understanding of the IT and cybersecurity industries as well as the sysadmin and CISO personas
• Experience owning and leading a product marketing initiative – whether that was a customer advisory board, an analyst relations program, a new cross-sell strategy or something else
• Strong organization skills, self-starting can-do attitude with the ability to adapt to new and unusual situations and changing conditions and priorities.
• Outstanding communication skills, including writing, interpersonal and verbal communication skills, and an eye for good design
• Strong operational knowledge of B2B marketing and communication across multiple channels

But what's in it for you?

In return for your efforts, we will offer you:

• The exciting opportunity to work in a fast-paced international environment and gain hands-on international experience.
• A comprehensive set of tools, training, and coaching on the job.
• Great in-house development opportunities.
• A healthy work-life balance, which means you can enjoy flexible working hours.
• An organizational culture founded on trust, respect, adaptability, and commitment, where your personal and professional development will be emphasized.
• A flat organizational structure and lots of autonomy, you are not just a number.

And so much more!

Should you apply?

This is job description is a wish list for our next hire but we don’t necessarily expect our next hire to hit all the marks in every category. If you’re reading this description and are excited about the prospect of working in this role, you should apply!

This role will primarily work from home based in Europe/Tel Aviv but can be expected to travel to one of our offices a few times a year.

Did we manage to spike your interest? Then apply today and we will get back to your application within a few days!

Don’t fulfil all the criteria? Studies have shown that women and people of color are less likely to apply to job openings unless they fulfil every single requirement. At Outpost24, we're dedicated to building a diverse and inclusive workplace, where attitude, values, and willingness to learn are valued above all. So, if you're excited about this role but your professional experiences don't completely align with what we're looking for, we encourage you to apply anyway.