Digital Marketing Specialist at Sourcefit

Position Summary:

We are looking for a talented and driven Digital Marketing Specialist to join our growing team. If you are passionate about digital marketing and have a proven track record of success, we want to hear from you!

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing strategies. You will work closely with cross-functional teams to enhance our online presence, drive traffic, and generate leads. This role requires a creative thinker with strong analytical skills and a passion for staying ahead of digital marketing trends.

Job Details:

Work from home
Monday to Friday | 8 AM to 5 PM EST

Responsibilities:

• Social Media Management: Develop and execute social media strategies across various platforms (Facebook, Instagram, LinkedIn, Twitter) to increase brand awareness and engagement.
• Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings.
• Pay-Per-Click (PPC) Advertising: Manage PPC campaigns on platforms such as Google Ads and social media channels, including budget management, ad creation, and performance analysis.
• Marketing Analytics: Utilize analytics tools (Google Analytics, social media insights, etc.) to track campaign performance, generate reports, and provide actionable insights for continuous improvement.
• Content Creation Collaboration: Collaborate with the content team to create engaging and relevant content for blogs, email newsletters, and social media posts.
• Email Marketing: Design and execute email marketing campaigns to nurture leads and maintain customer relationships.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field is preferred.
• Minimum of 2 years of experience in digital marketing with a focus on social media, SEO, marketing analytics, and PPC.
• Proficient in digital marketing tools (e.g., Google Ads, Google Analytics, SEMrush).
• Strong understanding of social media platforms and their advertising capabilities.
• Excellent written and verbal communication skills.
• Ability to analyze data and make data-driven decisions.
• Creative mindset with the ability to think outside the box.