Marketing Optimization Specialist (LATAM) at Generous Industries

About Generous Industries

At Generous Industries, we believe that good jobs change lives. Our mission is to connect skilled professionals with businesses that value their contributions and are committed to hiring the right way.

⚠️ Please remember that your resume and application should be in English to be considered for the position. Otherwise, your application will be rejected.

🤓 Please review the application questions and instructions in detail when you apply.

Company’s description

At Jones Commerce, we empower blackjack players and sports bettors to beat the odds—delivering expert card counting training, cutting-edge tools, and a vibrant community through Blackjack Apprenticeship while also driving innovative marketing for Unabated, a platform that equips sharp sports bettors with advanced software and analytics.

Our Values

• Self-Motivated: Our team members thrive independently without micromanagement.
• Lean and Impactful: We’re a small, agile team focused on producing high-quality results efficiently.
• Customer-Focused: We prioritize growth that benefits our customers and online communities.
• Results-Oriented: We believe in data-driven testing and staying adaptable to find the most effective strategies.

Who You Are

• Action Taker: You take abstract concepts or creative ideas, break them down into doable tasks and then make them happen. You don't just add things to your to-dos; you complete them.
• Always Inquisitive: You ask difficult, creative, or even weird questions. You think things through and offer good feedback on how to improve.
• Experimenter: You live to get the best solution, not the easiest; that means you like to get deep into real research, compare options, and make the most informed recommendations.

Role description

We are looking for someone to test and constantly make suggestions to improve our digital marketing and content projects across both brands within our portfolio. You’ll focus on YouTube optimization and digital performance, including areas like conversion rate, SEO, and email campaign improvements.

This position is ideal for someone who thrives on working within established systems and optimizing high-impact content strategies. You will also think outside the box, bringing fresh ideas and creative insights.

This is for someone who loves researching, reviewing data, and proposing new ideas (and testing them!) to see what will work.

For instance, one of our channels has grown to over 500,000 subscribers, and our brand presence continues to expand. You’ll work across multiple projects, primarily refining and executing our proven systems to help sustain and enhance this success.

If you’re driven, adaptable, love building and testing hypotheses, and like learning and building on established processes, this is the role for you.

Responsibilities

• Build tests: Constantly monitor and review our key metrics to identify improvement opportunities and craft clear, data-driven hypotheses (and test them!)
  • Design and run experiments such as A/B tests, personalization projects, and MVT tests.
• YouTube Optimization: A/B test thumbnails, optimize titles, conduct retention analysis, and monitor analytics for video performance across channels.
• Project Management for Video Releases: Coordinate video releases, ensuring thumbnails, titles, and timing align with established standards.
• Conversion Rate Optimization: Conduct audits to uncover opportunities for better user engagement and smoother/higher conversion paths in different channels (email campaigns, YouTube channels, landing pages)
• Email Marketing Optimization: Oversee and improve ongoing email campaigns, optimize drip sequences, and implement segmentation strategies.
• SEO and Site Audits: Perform SEO audits, support content briefs, and implement strategies to improve search rankings.

If you feel you have a good grasp of the concepts but not all the experience, don’t worry! We can train you.

Requirements

Our primary requirement is for someone who loves to research and analyze data and take those insights to hypothesize and experiment. Someone who loves to learn, is driven and can thrive in a very independent remote working environment.

The ideal candidate for this role should demonstrate:

• Analytical Skills: Ability to interpret data and make data-driven decisions to enhance performance.
• Adaptability: Willingness to learn our systems and methods while bringing new ideas and creativity.
• Communication: Strong written and verbal skills for coordinating with team members and external contractors.
• Project Management: Skilled in managing multiple marketing projects with efficiency and high attention to detail.
• Initiative: A proactive approach to taking ownership of tasks and supporting team goals.
  • This is not the company for you if you like established processes with a lot of supervision. We expect someone who can work independently and figure things out on their own. We expect you to do your job, ask questions and deliver when requested. We don't do micromanaging :)

The role

This is a contractor position. You will be paid through Gusto.

📌 This role is open only to people living in Latin America.

• Salary: $3,400 to $3,700 monthly
• Full-time, fully remote role with 40 hours per week.
• Flexible schedule: you can set your own hours!
• 25 days of Paid Time Off per year (Use them for holidays, time off, or sick time!)
• Internet stipend of $40 USD per month