Sales and Marketing Manager

Job Description: 

Sales and Marketing Lead

THE COMPANY
97Display, a division of Jonas Software, is a trusted Website and Marketing provider in the fitness space. We are a data-driven digital marketing agency specializing in in-house software-based solutions to grow local businesses. We are driven to empower local service-based businesses with innovative digital marketing solutions that drive meaningful growth to impact their communities.

Our products and services consist of a custom website system, a custom portal with lead management tools, and results-based advertising services. Unlike a typical agency, our developer team creates in-house solutions for our clients. Our fitness-focused clientele ranges from martial arts dojos, yoga/dance studios, and personal trainers to physical fitness centers and anything in between. 

JOB DESCRIPTION

This position generates and converts qualified leads. As our Sales and Marketing Lead (SML), you’ll be responsible for all elements of our Sales and Marketing teams. This includes planning, developing, and directing campaigns that fuel our growth. In our sales-led growth company, you will be front and center, driving demand generation and setting the stage for successful sales engagements. You’ll regularly conduct market research to understand our target audiences, forecast marketing and sales outcomes, and work cross-functionally with our company and partners to execute a strategy supporting revenue growth.

Core elements of your role: 

• You will work with our marketing team to identify and execute high-value marketing initiatives. This can include coordinating our PPC, SEO, tradeshow/sponsorship coordination, and more.  You’ll need to work with the marketing team to optimize our limited budget (money and time) across it all. The more compelling your strategy and its performance, the more resources you’ll receive to bring it to life.

• You will work within our sales team, helping to constantly evaluate and apply valuable sales resources to affect the maximum growth outcome. You will build out prospecting initiatives that result in new logo sales, and work with our Customer Service team to ensure we are maximizing upsell opportunities. Daily tasks will include sales forecasting, improving sales processes, implementing proven strategies, team coordination, prospecting, and performing demos for clients. 

• The buck stops with you when it comes to reaching sales and marketing forecasts while staying within budgets. You will have a seat at the leadership table where you will serve a large part in steering the trajectory of 97Display. You will work closely with the President on important strategic initiatives like managing and growing our partner network, tradeshow coordination, shifting our focus to video marketing content. 

Day-to-Day Responsibilities 

• Sales and Marketing Strategy Ownership and Execution: Lead the development and daily execution of a sales & marketing strategy that amplifies brand reach, awareness, and market share. As a brand ambassador, take ownership of brand initiatives and messaging across all channels. Serve as project manager for the sales and marketing function, setting clear priorities, maintaining a detailed calendar, and ensuring all campaigns and initiatives are delivered on time.

• Market Research and Competitive Analysis: Conduct ongoing market research to refine our understanding of the competition, our unique value proposition, and the ideal customer profile. Explore new market segments and identify opportunities for strategic partnerships. Engage with industry organizations to position 97Display as a thought leader and proactively share your insights with the Product and Sales teams to align on market needs and growth opportunities.

• Performance Tracking and Analytics: Own the analysis of sales and marketing results and leverage quantitative data to optimize campaigns continually. Track key metrics like lead generation, conversion rates, and cost-per-acquisition to assess ROI. Use data insights to drive forecasting accuracy, refine the strategy, and adapt quickly to emerging trends or challenges.

• Website Ownership and Conversion Optimization: Work with the marketing team to constantly improve the website, enhancing the user experience to increase engagement, drive traffic, and boost conversions. Own the content strategy, SEO optimization, and design improvements to make the site an effective tool for lead generation and a strong reflection of our brand.

• Vendor and Partnership Collaboration: Build and maintain relationships with partners, SEO consultants, and other third-party experts to enhance our strategy. Ensure alignment with our marketing goals and maximize the value of these partnerships, coordinating campaigns and maintaining consistency across channels.  

• Sales Strategy and Planning: Work with the sales team to develop and implement a comprehensive sales strategy aligned with company goals. Establish clear targets for sales growth, revenue, and customer acquisition, with specific tactics to penetrate the martial arts and emerging verticals.

• Reporting and Forecasting: Track sales performance and provide regular reporting on KPIs, forecasts, and sales metrics within the sales team. Use data-driven insights to refine sales tactics and identify areas for improvement.

• Revenue Growth and Expansion: Take ownership of sales targets and KPIs, ensuring revenue growth and expanding the customer base. Implement strategies for upselling and cross-selling to current clients.

• Market Analysis and Positioning: Analyze competitors and trends, refining the sales approach to address market demands and enhance competitive positioning. Identify opportunities for product expansion and market share growth, focusing on differentiating Member Manager from alternatives.Team Management: Play a central role in to recruit, train, and manage the sales and marketing team members, providing mentorship and developing a performance-driven culture. Ensure team members are equipped with the skills and resources to succeed, driving continuous improvement through coaching and feedback.

Job Qualifications

• 5+ years of sales and marketing experience, with a preference given to those with a sales-driven digital B2B background.

• A proven outside-of-the-box thinker who can evaluate and tweak approaches based on a comprehensive understanding of our business goals and received feedback. Incorporating real-time data and meeting regular deadlines is expected.

• Extremely comfortable with taking directions, making independent decisions, and providing well-organized written, quantitatively supported arguments for your choices. Taking the initiative will be critical in this role.

• Knowledge of SEO and website optimization best practices. 

• Knowledge of HubSpot, SEMRush and Google Analytics

• Given the remote nature of the role, you must have a dedicated workspace in your home, a reliable internet connection, and a willingness to be on camera regularly.

• Possess exemplary written, verbal, listening, and presentation skills.

Business Unit: 

Scheduled Weekly Hours:

Number of Openings Available: 

Worker Type: 

More About Jonas Software:

Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.

Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.

Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals.  Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa.  Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60.