Senior Director, Customer Marketing, North Asia

Location(s):

City/Cities:

Travel Required:

Relocation Provided:

Job Posting End Date:

Shift:

Job Description Summary:

Please note: This is not a Remote role and will require the incumbent to be based either in Tokyo, Japan or Shanghai, China and follow a hybrid work schedule. This is an Individual Contributor role.

What You’ll Do for Us:

• Lead the business planning of consumer marketing strategies, co-create promotions and product innovation and actively implement and steward global programs in alignment with the OU, Business Development Director and McDonald’s that maximize profitable, recurring growth and that increase the long-term ‘partnership’ value of The Coca-Cola Company (TCCC) brands within the McDonald’s system in the geographical area of responsibility.

• Strongly Collaborate with TCCC network; TMD International teams and McDonald’s HQ/ Top markets as CMO level to co-develop scalable programs and bring thought leadership to drive Value.

• Work as an integrated part of the team to develop local programs in line with the global beverage growth plan (including core brands (sparkling), non-carbonated beverages and innovative new products which meet changing McDonald’s and TCCC consumer lifestyle needs).

• Play a leading role as subject matter expert in strategically selected projects such as Value, Execution, weekly+ recruitment, portfolio strategy and global campaigns leveraging global assets when required, etc.  Must steward best practices across the globe.

• Act as a liaison and steward the strategic marketing relationship with senior marketing stakeholders of McDonald’s, TCCC OUs, and TMD across JSK and GCM, ensuring the integration and alignment of TCCC and McDonald’s strategic priorities in the BPs, leveraging best practice, thinking, resources and capability to drive synergies and results.

• The successful candidate must be able to independently engage and influence Senior McDonald’s Marketing leaders (CMO level), Global TCCC marketing leadership (Global category leads, AIP, Design.) OU Marketing (VP Marketing, Frontline directors.) and Senior TMD leadership (SVP international markets, Global VP, TMD president). 

• Provide ongoing mentoring and leadership in the marketing area to the members of the team.

Qualifications & Requirements: 

• A bachelor’s degree is required, with a strong preference for a concentration in Marketing or a related field. An MBA or advanced degree is preferred.

• A minimum of 12 years of business experience, with at least 5 years of hands-on experience in consumer marketing within a dynamic and fast-paced industry.

• Extensive experience in fast-moving consumer goods (FMCG), with a solid understanding of customer management, market dynamics, and business strategies.

• Deep knowledge of the regional business landscape, consumer trends, and operational complexities within both McDonald’s and The Coca-Cola Company (TCCC) ecosystems.

Travel Requirements: 50%

Language Requirements:

English fluent + other local languages are a plus

Other Key Skills & Competencies:

We are looking for a dynamic and results-driven professional with a strategic mindset and a passion for driving impactful business outcomes. The candidate will bring a balance of leadership, collaboration, and analytical thinking to thrive in this role. Key skills include:

• Leadership & People Management: Ability to lead, inspire, and develop teams while driving results in a fast-paced environment.

• Communication & Influence: Strong interpersonal skills with the ability to effectively engage, persuade, and build relationships with stakeholders at all levels.

• Strategic Thinking & Planning: Ability to see the big picture, anticipate market trends, and develop strategies that drive growth and innovation.

• Problem-Solving & Analytical Skills: Data-driven decision-making, with the ability to interpret complex insights and translate them into actionable business plans.

• Project & Organizational Management: Strong ability to prioritize, manage multiple projects, and execute deliverables with precision and efficiency.

• Creative & Innovative Mindset: A forward-thinking approach, continuously seeking new opportunities to enhance consumer engagement and business impact.

• Cross-Functional Collaboration: Ability to work seamlessly with internal teams, external partners, and senior leadership to drive alignment and shared success.

• Consumer Marketing Expertise: Deep understanding of consumer behavior, marketing principles, and brand-building strategies in a competitive landscape.

Key Stakeholders:

• TMD International Team (VP, Business Development, Finance, Technical, Strategy & Insights and Supply Chain).

• McDonald’s CMO's, region Marketing Directors, Strategy Head, Menu Management Head, and other marketing executives incl HQ for global projects

• OU-based Marketing Community, Category, FLA, C&CL

What can help you to be successful in the role?

Growth Behavior:

• Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.

• Smart Risk: Makes bold decisions/recommendations.

• Externally Focused: Understands the upstream and downstream implications of his/her work.

• Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.

• Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

• Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Leadership Behavior

• Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.

• Collaborate with the System, Customers and Key Stakeholders

• Develops Self and Others: Develop self and support others' development to achieve their full potential.

• Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.

What We Can Do For You 

• Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.

• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.

• International Experience: Become part of international projects and work along multicultural teams, through our global network.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.