Growth PM, Mobile & App Store Optimization

About the Team

As part of the Growth team, you'll be at the forefront of bringing OpenAI's technology to the world. This team works on high-impact projects that aim to amplify our global user base and drive the long-term growth of our products through data analysis, value creation, and experimentation. We aim to make our innovative tools universally accessible, transcending geographic, economic, or platform barriers.

About the Role

OpenAI is seeking a dedicated Mobile Growth & ASO PM to boost ChatGPT’s visibility in app stores, optimize the mobile user journey, and enhance in-app conversion and monetization. This role exists to streamline the end-to-end mobile experience—from discovery to onboarding to retention—and drive meaningful, measurable growth outcomes.

This role is based in San Francisco, CA or New York City, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Optimize App Store Presence

  • Create, maintain, and execute a roadmap of ASO strategies—testing visuals, messaging, and keywords—to boost app store discoverability and conversions.

• Fuel Mobile User Acquisition & Monetization

  • Prioritize initiatives that enhance acquisition, drive in-app signups, and increase subscription revenue, leveraging user insights to tailor mobile marketing campaigns.

• Analyze User Journeys

  • Dig into both qualitative and quantitative data to identify UX pain points, optimize user flows, and continuously improve feature performance.

• Design and Execute Experiments

  • Run A/B and multivariate tests (in collaboration with data science and engineering) to validate hypotheses and refine the mobile user experience—using tools such as AppsFlyer, Mixpanel, or Firebase.

• Leverage Mobile Analytics Tools

  • Monitor critical metrics (e.g., installs, signups, LTV) and uncover trends to help guide future optimizations.

• Cultivate a Culture of Testing

  • Share insights, test results, and ongoing learnings to drive agile, iterative growth strategies across the organization.

• Stay Ahead of Industry Trends

  • Track evolving app store algorithms, competitor tactics, and AI industry benchmarks to keep ChatGPT’s mobile experience on the cutting edge.

• Regularly Report on KPIs

  • Provide transparent, data-driven updates on key metrics including conversion rates, daily active users (DAUs), retention, and in-app revenue.

You might thrive in this role if you are/have:

• Extensive experience in conversion rate optimization, mobile product management, mobile measurement/analytics, growth and monetization strategy, international growth strategy, and growth marketing.

• Strong proficiency with analytics tools such as Google Analytics for Firebase, Mixpanel, Amplitude, AppsFlyer, etc.

• Demonstrated experience designing and executing A/B and multivariate tests with tools like Statsig, Adobe Target, Optimizely, AB Tasty, etc.

• In-depth knowledge of SEO and ASO.

• Familiarity with mobile UX/UI design principles and experience working with MMPs.

• Excellent analytical skills and a data-driven mindset.

• Strong written and verbal communication skills, with the ability to present complex findings clearly.

• Skilled in SQL for advanced data analysis.

• Experience in both B2B and B2C/consumer product environments.

• A passion for AI and its potential to transform business growth and digital experiences.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or any other legally protected status. 

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For US Based Candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.