HCP Promotions Marketing Manager, Oncology

Career Category

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

HCP Promotions Marketing Manager, Oncology

What you will do

Let’s do this. Let’s change the world. In this vital the HCP Promotions Marketing Manager for Oncology will play a critical role in increasing the value of Nplate®, a treatment for patients with ITP – a rare platelet disorder.

The team faces a critical period with continued competitive intensity where our digital marketing efforts will play a critical role for brand success. The Marketing Manager will be a key part of the Nplate® Brand Team to identify, shape and implement a broad range of multi-channel programs, focusing on digital channels, designed to educate HCPs about Nplate®. This individual will also be responsible for the HCP website, which serves as the future core tool used by our field team, and the central hub across all of our digital marketing efforts. Finally, they may also be responsibility for managing the overall brand budget, including all spend across the marketing and cross-functional team. They will be expected to demonstrate team and XF leadership across these key workstreams.

The ideal candidate will show strong cross-functional leadership and project management, a track record for successful execution, excellent communication skills, and a passion to serve patients in a dynamic, competitive environment.

This position will report to the Brand Director for Nplate® in the Oncology Business Unit.

• Lead planning, development, and execution of marketing campaigns in support of brand strategy to reach and engage target HCPs
• Team lead for identifying and shaping opportunities with new digital channel partners to drive increased reach and frequency of engagement with target HCPs
• Lead updates to Nplate HCP website to serve as core detail aid for the field team, as well as central hub for all digital marketing initiatives
• Oversee HCP targeting and segmentation strategies for multi-channel campaigns and database marketing programs
• Manage overall brand budget and instill XF accountability for OpEx financial stewardship
• Partner with creative agencies, media agencies, MAC, brand, IS, and GCC teams to develop engaging multichannel content for distribution via various channels including print, video, email, e-detail, banners, search, social media, and other digital channels
• Build on strong field/marketing partnership to pull through key field insights and feedback to continuously improve resources, communication, and messaging
• Communicate campaign, and customer insights/opportunities to help team refine brand positioning, messaging, targeting and budget allocation across channels
• Partner with media agency and analytics team to continuously optimize digital campaigns
• Manage campaign development timelines, budgets and performance to deliver on brand KPIs
• Inform key team members on multi-channel campaign performance and be a champion for digital marketing innovation within the OBU
• Live and role model the Amgen Values and contribute to a welcoming, engaging, and fun environment of industry-leading performance within the Brand Team and cross-functional partners

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a collaborative individual with these qualifications.

Basic Qualifications:

Doctorate degree

Or

Master’s degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Bachelor’s Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Associate’s Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:

• 2+ years of pharmaceutical/device or healthcare marketing or advertising experience
• Prior Rare Disease or Oncology experience
• Experience developing and completing a wide range of multi-channel marketing initiatives, with a focus on digital media channels
• Strong marketing acumen with a solid grasp of marketing strategy and tactical plan development
• Proven experience leading and managing cross-functional teams and navigating legal/regulatory/medical processes, as well as working with field teams
• Self-starter with strength in project management and ability to lead others to meet multiple priorities simultaneously in a cross-functional environment
• Demonstrated strength in analytics to translate data into insights and recommended actions
• Excellent written, oral and interpersonal communication skills.

What you can expect from us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models, including remote and hybrid work arrangements, where possible

Apply now

for a career that defies imagination

Objects in your future are closer than they appear. Join us.

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Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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