Senior Marketing Manager

SocialPilot is looking for an experienced marketing manager to join our team. You will lead the team in the formulation and execution of the marketing strategy and execute world-class awareness, lead generation and new business development, customer retention, and channel marketing programs.

You will also work to develop new products and services and to expand brand visibility and reach.

Ideal candidate

• A minimum of 7 years experience of working in a similar position
• Experience with social media platforms is a must
• Expert at generating inbound leads through digital marketing
• Expert in content marketing and creating nurture campaigns for indirect leads
• Excellent knowledge of the marketing technology or related industry and its dynamics
• Holds business-level understanding of the technologies utilized in online marketing
• Has a track record of working proactively with sales teams
• Familiarity with content development and publishing
• Experience in branding/positioning for new product and/or product families to SMEs (B2B)
• Experience in selecting optimal mechanisms for branding and creating optimal campaign/promotions for brand awareness and positioning of products as the most competitive
• Proven record of successfully managing a marketing team and achieving the target lead generation goals of the company

Responsibilities

• Responsible for the development and implementation of promotional/advertising campaigns as well as SEO/SEM programs for multiple product lines
• Increase demand creation
• Increase brand awareness
• Take accountability for achieving lead generation targets
• Provide demonstrable contribution to the results of the business of SocialPilot and work alongside the senior leadership team
• Support the GTM plan for all products and product launches
• Create a marketing plan and execute it successfully
• Set campaign goals and track against those goals for campaign plans
• Introduce creative, cost-effective corporate advertising campaigns
• Increase lead generation, improve lead scoring and management process
• Continuously review the marketing mix to ensure optimal execution
• Identify bottom 5% – 10% of underperforming programs and agree on a strategy to improve them
• Make strategic investment decisions on all marketing investments to/through the channel
• Ensure visibility of marketing activities and outcomes driving an effective internal communication strategy
• Recruit for, train, and develop the marketing team
• Create and maintain an open, engaged, collaborative, and innovative culture, encouraging and enabling effective working between team members
• Ensure that personal development is prioritized and that all team members have an active development plan

About SocialPilot

SocialPilot empowers over 8000+ agencies, and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.

We’re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.

Recent highlights:

• SocialPilot is ranked as a “Leader” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
• SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.
• SocialPilot is officially a Great Place to Work – CertifiedTM startup.

What we believe in

• Customer Obsession: We put customers first while making decisions and planning future goals
• Ownership: We believe in taking ownership of areas that we’re working on. We own up to our – successes and failures. Moving the needle matters more than just busywork
• Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.
• Nimbleness: We respond rapidly to changing circumstances and customer needs
• Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.

Why join SocialPilot?

• Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization
• No micromanagement: Own up your work and be accountable without the need for close supervision.
• Great team: Work with a great team with diverse backgrounds from world-class organizations
• Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.
• Best in class health and medical benefits
• Paid staycations, profit sharing, flexible hours, and OKR-led approach to growth