Senior Marketing Manager, Segment Lead

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.

Position Summary:

We are seeking a Segment Marketing Lead to develop and execute integrated marketing strategies for our Healthcare Professional (HCP) audience segments. This is an individual contributor role focused on creating targeted, data-driven campaigns that drive awareness, engagement, and adoption of The Company’s genomic solutions. You will be responsible for end-to-end marketing, content strategy, audience segmentation, measurement plans, and cross-functional collaboration to deliver impactful, omni-channel initiatives in a fast-paced, innovative environment.

Responsibilities:

• Strategic Marketing Leadership: Develop and execute audience-centric marketing strategies and campaigns tailored to HCP segments.
• Audience Segmentation and Persona Development: Define and refine audience segments using data-driven insights to develop detailed personas, ensuring tailored messaging and strategies that resonate with target HCP audiences.
• Content Strategy Development: Create a comprehensive content strategy that aligns with audience needs, ensuring consistent, cohesive brand and product messaging across channels.
• Campaign Execution: Lead the development and implementation of multi-channel marketing campaigns, leveraging tactics such as digital ads, email, social media, events, and collaboration with the sales enablement team to bring sales tools and materials to life.
• Cross-Functional Collaboration: Partner with Channel Owners, CX, Sales, Product, Medical, and other teams to align on messaging, audience targeting, and overall business objectives.
• Analytics and Measurement: Develop and execute measurement plans in collaboration with the Marketing Analytics Lead to track & analyze campaign performance and optimize future strategies.
• Market Insight and Adaptation: Monitor industry trends, competitor activities, and audience behaviors to identify opportunities and refine strategies in real time.
• Thought Leadership: Position The Company as a trusted partner in the healthcare space by delivering compelling, audience-specific messaging that drives meaningful engagement.
• Process Ownership: Manage approvals and reviews for all marketing materials to ensure compliance with internal and external guidelines.

Qualifications and Skills:

Experience:

• 8+ years of experience in marketing, preferably with 3-5 years focused on the healthcare industry.
• Proven success in segment marketing, particularly targeting HCPs or similar professional audiences.

Education:

• Bachelor’s degree in Marketing, Communications, or a related field required; advanced degree preferred.

Skills and Attributes:

• Strong strategic thinking with a proven ability to develop and execute data-driven marketing plans.
• Exceptional communication and storytelling skills, with the ability to distill complex clinical concepts into impactful, audience-friendly messaging.
• Proficiency in marketing technologies, including CRM and marketing automation platforms.
• Experience with project management and project management tools like Monday.com.
• Highly collaborative, with a history of success working cross-functionally to achieve business goals.
• A self-starter with the ability to manage multiple priorities and deliver results in a fast-paced, dynamic environment.
• Strong analytical skills with experience in developing and interpreting marketing metrics and KPIs.
• Passion for innovation, creativity, and driving meaningful outcomes in healthcare.